TowerData Acquires Premier Email Verification Provider Xverify

PRNewswire

February 4, 2019

Leading email data and technology services provider TowerData announces that it has completed the acquisition of Xverify, an email validation provider. Since 2011, Xverify has verified over 11 billion email addresses and helped businesses worldwide improve the quality of their email lists and boost their marketing ROI.

“We’re excited to welcome Xverify and its talented team to TowerData,” said Tom Burke, CEO of TowerData. “With our combined solutions and expertise, we will validate email addresses with even greater accuracy and faster turnaround times, helping more marketers to combat fraud and improve deliverability to the inbox.”

TowerData was the first company to release an email validation API in 2005. By acquiring Xverify, TowerData strengthens its long-term position at the forefront of the email validation industry.

Also Read: Exceed.ai Automated Lead Qualification And Nurturing Now Integrates With HubSpot

“Thanks to this acquisition, clients of both Xverify and TowerData will have cleaner data to better connect with their customers,” said Rob Huey, CEO of Xverify. “We are eager to see our new and existing clients benefit from added services and more robust Email Validation.”

Xverify’s clients will now have easy access to TowerData’s Open Data, the only solution on the market which identifies when a user was last active in their inbox. In addition, they can improve segmentation and boost engagement by leveraging TowerData’s Email Intelligence to add demographic, household and purchase intent data to their customer email lists.

Also Read: Asia Pacific Has Some of the World’s Most Connected, Mobile and Social Digital Users

TowerData’s Email Validation helps marketers better reach the inbox by:

Catching and correcting poor syntax, spelling and typos
Removing toxic emails, flagging role accounts and identifying disposable emails
Checking domains and verifying mailboxes
Providing 30 different detailed reporting codes

“We know that 8.7% of emails entered into webforms are invalid,” Burke said. “Email Validation protects marketing spend and improves ROI by catching and correcting invalid data.”

Hundreds of global companies — including Adidas, Mazda, Lamps Plus and other major retailers, publishers, agencies and data companies — trust TowerData with their email data needs every day.

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.