Enthusiast Gaming and Torstar to Launch GenZ-Focused Online News Channel

AFK will combine Enthusiast Gaming’s GenZ expertise and audience with the leading content capabilities of Torstar

Enthusiast Gaming Holdings Inc., a media and content platform for video game and esports fans to connect and engage, announced it has entered into a joint venture with Torstar Corporation (“Torstar”) to create an original online news platform and community named AFK

“We’re thrilled to partner with Torstar on the launch of a channel that will combine our expertise in building engaged online communities with Torstar’s commitment to quality content,” said Adrian Montgomery, CEO of Enthusiast Gaming.

Marketing Technology News: Vestar Capital Partners Acquires Stratus, a Global Leader in Brand Implementation and Facilities…

“AFK is a new brand that brings insight and community to issues that matter to gamers in a tone and format that feels familiar to them, such as short-form video content and message boards on digital-first platforms,” added Jordan Bitove, co-proprietor of Torstar.

In anticipation of its debut on YouTube, AFK will launch a crowd-sourced contest titled “Find a Host”. The contest will invite entrants to submit video auditions around one of four relevant topics: the environment, social issues, economic issues, and cultural trends.

AFK judges will pick six finalists for a series of challenges throughout the summer. The winner will be announced in a live event in September 2021 and offered a full-time hosting position at AFK, with the official launch of the publication expected in the fall of 2021.

Marketing Technology News: NetLine Introduces Its Unrivaled Lead Management Platform for B2B Marketers