AI-Powered Media App to Deliver Astral Digital’s Brands to TIM NEWS Customers in Brazil

ICARO™ Media Group, Inc., a global digital media and technology company, today announces that it has entered into an agreement with Astral Digital, a leading Brazilian provider of original digital content across a wide range of categories. ICARO’s AI-driven personalized media products will deliver Astral Digital’s premium content brands spanning verticals including astrology, economics, recipes, lifestyle and health to more than 50 million customers in Brazil, including users of leading mobile phone provider TIM Brasil’s newly-launched TIM NEWS app.

Marketing Technology News: GSTV Turns To Comscore For DOOH Audience Measurement

Astral Digital brands include João Bidu, Alto Astral (Good Vibes), Guia da Cozinha (Kitchen Guide), Sport Life, Famosos E Celebridades (Famous and Celebrities), and Saúde em Dia (Up to Date Health).

“We are extremely excited to announce our new partnership with Astral Digital,” stated Paul Feller, Chairman & CEO of ICARO Media Group. “Astral Digital’s award-winning content is a significant addition to our premium content catalog distributed to over 50M subscribers in our affiliated networks across Brazil.”

“One of the biggest challenges today for any player working in digital and seeking monetization is to find adequate distribution for their premium content, in our case produced daily by dozens of professionals with exacting standards,” stated Marcelo Pelegia, Commercial Director of Astral Digital. “Basically, we need to reach out to as wide an audience as possible and deliver the best material possible, driving engagement and interest for our brands. This partnership with ICARO Media Group for the distribution of our content on the TIM News App surpasses our goals for both distribution and content at the same time.”

Marketing Technology News: MarTech Interview With Jonathan Epstein, CEO At Brewco