Oversubscribed seed round validates the potential for Katalys’ transformative embedded commerce technology to transform the future of performance marketing.

Katalys, the commerce media platform positioned at the convergence of content, commerce and performance marketing technology, today announced it has completed an oversubscribed $5.4 million series seed preferred round of funding.

The milestone underscores the momentum for Katalys’ pioneering commerce media technology and its potential to reshape the affiliate marketing and commerce media landscape. Its value was recognized by a consortium of investors who participated in the round, including KEY Investment Partners, WGD Capital and GreenAxs Capital.

“We believe Katalys’ innovative approach is set to redefine commerce media, making it an opportune investment in today’s evolving landscape,” said Tiby Erdely, founding partner at KEY Investment Partners.

The funding will be used to build out additional product features and to support the company’s expansion efforts through sales and marketing initiatives to reach the commerce publishing and affiliate marketing industries.

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“Our successful funding in a challenging economic climate is a testament to the truly transformative nature of our technology and the dedication of our experienced team,” said Katalys co-founder and CRO Matthew Stein.

The Katalys platform addresses multiple needs throughout the affiliate marketing and commerce media ecosystem. For large media companies and digital publishers, Katalys provides a transformative embedded commerce technology proven to boost performance revenue. For e-commerce brands and retailers, Katalys platform delivers scalable product discovery and customer acquisition.

By seamlessly merging embedded commerce technology with cookieless attribution and a deterministic identity graph, Katalys is empowering its partners to strengthen and expand trusted relationships and drive revenue on all sides of the performance marketing ecosystem.

The funding attests to Katalys’ commitment to reshaping commerce media through advanced technology to redefine commerce transactions online and foster meaningful connections between brands and publishers.

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