Our FDA approved and patented Air Purification Units Sure to Wow TikTok Shopping Enthusiasts. This press release highlights the strategic move by Kronos Advanced Technologies Inc. to leverage TikTok’s popularity, drawing parallels to other successful integrations by major companies and emphasizing the platform’s significant user base and engagement potential.

Kronos Advanced Technologies Inc. , a leading innovator in air purification solutions and indoor air quality  (IAQ) monitoring, is thrilled to announce the prelaunch of KronosAIR – official e-commerce store on TikTok. This strategic move aims to leverage the immense popularity of TikTok in the United States to reach a broader audience and engage with potential customers in innovative ways. Within the next two weeks, the company will upload all its best-selling FDA approved air purifiers to the new TikTok store.

Kronos joins the ranks of prominent companies like Starbucks, Disney, and HubSpot, who have successfully integrated TikTok into their marketing and sales strategies. By setting up an e-commerce store on TikTok, Kronos aims to tap into the platform’s vibrant user base and create a dynamic shopping experience for consumers.

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Since its launch, TikTok has rapidly become one of the most popular social media and shopping platforms in the United States. Known for its short-form video content, TikTok has attracted millions of users with its engaging and creative format. The platform’s unique algorithm promotes content discovery, making it an ideal venue for brands to showcase their products and connect with new audiences.

According to a recent Company report, TikTok boasts over 150 million active users in the United States alone, with a significant portion of its user base comprising Gen Z and Millennials. This demographic is known for its preference for digital-first shopping experiences, making TikTok an essential channel for brands looking to innovate and stay relevant.

TikTok has over 1 billion monthly active users globally, It has become one of the fastest-growing social media platforms, surpassing the user base of Facebook and Instagram in a shorter time frame.

“We are thrilled to launch our TikTok e-commerce store as part of our ongoing efforts to innovate and reach new customers,” said Greg Rubin, CEO of Kronos Advanced Technologies Inc. “TikTok’s powerful platform offers a unique opportunity to showcase our cutting-edge air purification products and engage with a younger, tech-savvy audience in a fun and interactive way.”

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The TikTok store will feature a variety of Kronos products, including the latest air purifiers and other advanced technology solutions. Customers will be able to purchase directly through the app, enjoying a seamless shopping experience enhanced by TikTok’s engaging video content.

In a groundbreaking initiative, Kronos is also offering every product owner the opportunity to become a Kronos micro-influencer. Customers can set up their own TikTok stores, promote Kronos products, and earn income through their social media presence. This program not only incentivizes customers to share their positive experiences but also expands Kronos’ reach through authentic, user-generated content.

The TikTok store will feature a variety of Kronos products, including the latest air purifiers and other advanced technology solutions. Customers will be able to purchase directly through the app, enjoying a seamless shopping experience enhanced by TikTok’s engaging video content.

Bloomberg has reported, In 2024, the platform expects its U.S. commerce sales to rise tenfold, to $17.5 billion. Social commerce sales are projected to more than double to $144.5 billion by 2027 from $67 billion in 2023, eMarketer forecasts.

Forbes reported that Wellness Brands Do Well On TikTok. By the end of 2023, more than 500,000 merchants were selling to U.S. TikTok Shop users, Bloomberg reported in April. That’s more than double the number of merchants since TikTok Shop launched. A lot of these new businesses are brands selling products for the skin, face and body – 81% of TikTok Shop sales in the U.S. are in the beauty and health categories, according to Capital One’s research. E.l.f. Beauty and CosRx skincare joined TikTok Shop in 2024. TikTok could expand its U.S. consumer offerings by providing foreign beauty brands and creators a platform to sell in the U.S.