McClatchy will be using Taboola’s Newsroom, empowering editorial teams, and recent acquisition Connexity to help focusing on customers’ consumption intent

Taboola , a global leader in powering recommendations for the open web, helping people discover things they may like, announced a new, multiyear deal with McClatchy, a leading local media company that operates in 30 markets across the United States.

McClatchy reaches more than 65 million unique readers monthly through its digital media properties, including The Sacramento Bee, The Charlotte Observer, The Kansas City Star, The Miami Herald, and the Fort Worth Star-Telegram.

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Under the deal, McClatchy will implement several Taboola products across its entire network of publishers, including Taboola Feed, a seamlessly integrated feed that provides readers with personalized content and targeted advertisements, to generate meaningful revenue and increase audience engagement. In addition, McClatchy is testing Taboola Newsroom to power editorial insights and audience development as well as Taboola’s recent acquisition Connexity, to help drive growth around customers’ consumption intent.

“We are committed to bringing the best and most relevant news and information to our diverse audiences in local markets nationwide,” said McClatchy Senior VP of Advertising Tony Berg. “Teaming with Taboola allows us to provide more content and will help to keep our audience engaged. We look forward to working alongside Taboola on content recommendations, editorial insights, and other initiatives that create better experiences for local readers.”

“McClatchy’s vision for creating deeper community connections and their approach to local news are noteworthy,” said Adam Singolda, CEO and Founder, Taboola. “Local journalism helps communities thrive and McClatchy has both a network of well-known publishers and a reputation for quality journalism. Even more than that, I’m looking forward to working with the McClatchy team and taking a product-led approach to driving growth in years to come, specifically using editorial tech and data, as well as integrating high intent pages, to navigate users to their ultimate, personal experience.

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