Picsart, the AI content creation platform where 100M+ creators worldwide make and monetise video content, announced that participants in its Earn with Picsart program have collectively earned more than $1M for the video content they create. The program offers a deliberate alternative to traditional avenues that have long frustrated creators held back by follower thresholds and closed invite lists.

Marking a clear evolution in Picsart’s strategy by providing the opportunity to turn creators from passive users into active, compensated partners and rewarding talent at every skill level, regardless of audience size. To date, content made through the program has exceeded 5 billion views and now accounts for 100M+ daily views on various social media platforms. Since its debut, the initiative has expanded at a remarkable pace, attracting a global community of more than 80,000 registered creators, most notably across North America (USA and Canada), South East Asia and Brazil – with top creators earning up to $10K per month.

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A champion of its community for more than a decade, Picsart continues that mission by allowing any creator to join regardless of follower count, with payouts that scale with actual results. Content is seeded natively across Instagram, TikTok, YouTube, and X, and powered by Picsart’s Gen AI Studio – giving creators the best image and video models from AI partners including OpenAI, Google, Bytedance, Kling and Alibaba, alongside emerging providers like Recraft, across a diverse set of surfaces from Playground to Flow to Agents.

As the program expands with an Earn for Brands division, businesses can gain access to a fast-growing global creator network through bespoke, opt-in content campaigns. Creators get the freedom to build as they wish, and brands retain a high level of control and customizability over their experience and what’s permitted for their brand.

Hovhannes Avoyan, Founder and CEO of Picsart, said:”We took a bet that the follower count was hiding more talent than it was surfacing and surpassing the first million dollars earnt in the program shows this. Once we started asking how content performs instead of how big an audience is, brilliant work showed up from people who traditionally may have been gatekept from revenue opportunities. Talent is far more evenly distributed than opportunity has ever been and leveling the playing field is the purpose of the Earn program.”

Picsart has cultivated a powerhouse community of Gen Z, AI-native creators and designers – a generation reaching for the cutting edge of AI-powered design. To accommodate audiences’ needs for a programmatic creative layer for the agentic era, Picsart recently opened its full generative AI stack to its broader community, adding Command Line Interface (CLI) and Model Context Protocol (MCP) support.