Led by Advance Venture Partners, Investment Will Bolster Marketing Capabilities and Solidify Company’s Leadership Position
PebblePost, the creator of Programmatic Direct Mail, announced it has secured a $25 Million Series C round, led by Advance Venture Partners (AVP). The new capital will enhance the company’s capabilities to convert shoppers into buyers with meaningful mail.
“With hundreds of consumer brands on our platform, and our continued growth, we have a distinct advantage in serving the market we created,” said Lewis Gersh, PebblePost’s founder and CEO. “We’re hearing from those brands that we’ve created the first new channel since search and social, significantly transforming the market.”
Programmatic Direct Mail uses online interest and intent data to send meaningful mail that influences at-home purchase decisions and drives conversions across all transaction channels, online and physical. Brands on the platform get the ability to run direct mail campaigns as they are used to running digital campaigns.
“Boxed has worked with PebblePost for over two years. They help us target potential customers with a more tailored message,” said Chieh Huang, Co-Founder and CEO of Boxed. “We’re able to manage highly effective direct mail campaigns as we would digital, with all the targeting, data science, A/B testing, attribution and quantitative analysis that we’d expect from digital.”
AVP joins prior investors that include RRE, Greycroft, Tribeca Venture Partners, strategic investors and angels and pioneers in digital media. David ibnAle, Managing Partner at AVP will join the PebblePost board of directors.
“Marketers are responding extremely well to the innovative approach of PebblePost’s Programmatic Direct Mail platform. The platform marries the brawn of direct mail with the brains of digital technology and data science,” said ibnAle. “PebblePost is the first mover in the space, and we believe they have built an insurmountable lead. We are thrilled to partner with PebblePost’s management team and existing investors to support the company’s continued growth.”
PebblePost’s platform is the first to bring digital advertising capabilities to physical mail. The company recently added new features to the Programmatic Direct Mail platform to help brands engage with digital shoppers most likely to convert and improve attribution tracking both online and at physical retail. The platform is built on a robust foundation of big data, data science and algorithmic optimization. Engineering and data science teams plan to double in size over the next year to expand the company’s machine learning capabilities. Since its founding, hundreds of brands across retail, travel, financial services, automotive, education and other verticals have used Programmatic Direct Mail® to achieve far higher marketing performance goals than digital channels can provide.