Syndigo, a leading SaaS product information and syndication company, and a portfolio company of The Jordan Company (“TJC”), today announced the acquisition of Kwikee, a management and distribution platform for branded product content, from sgsco. The combination further establishes Syndigo as a leading provider of end-to-end product content creation, management and syndication capabilities, and enhances its digital asset management and customization capabilities.
“The addition of Kwikee to Syndigo’s end-to-end integrated solution ensures that our clients will continue to have the most complete and flexible range of tools to manage the entire product experience – from Digital Asset Management, to Product Information Management, to Syndication and Analytics – globally,” said Syndigo CEO Paul Salay. “With consumers purchasing products online more than ever before, the need to access complete, accurate and high-quality digital product information is becoming a yet-more-critical element of the purchasing process. With Syndigo’s solutions, both suppliers and retailers can manage all of their content and syndication needs through our single integrated platform.”
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Kwikee enhances Syndigo’s already extensive global footprint by providing expanded DAM and distribution capabilities, as well as incremental content creation tools to support both the digital and in-store content strategies for their combined clients.
“In the modern world of omni-channel commerce, it’s critical for products to be consistent and synchronized across both the physical and digital shelf, in near real-time,” said sgsco’s CEO Piyush Chaudhari. “Syndigo’s end-to-end platform provides expanded solutions for Kwikee’s clients, including the ability to update information on the fly. We also look forward to continuing our strong integrated partnership for shared sgsco clients who will benefit from Syndigo’s more robust digital asset capabilities and the combined collective of supporting talent.”
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A critical element of the deal includes a commitment from both sgsco and Syndigo to ensure a smooth transition for clients. “A core element of Syndigo’s culture is a client-first mentality as we strive to relentlessly provide white glove service to our global customer base,” noted Salay. “Our integration plan includes focused efforts to ensure a smooth transition to an integrated platform experience.”
Kirkland & Ellis LLP served as legal advisor to Syndigo. Drake Star Partners served as financial advisor and Fried, Frank, Harris, Shriver & Jacobson LLP served as legal advisor to sgsco.
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