Uniform digital experience composition platform simplifies the process of automating content with Algolia, enabling success for composable commerce initiatives.

Uniform, leader of the emerging software category of digital experience composition, has partnered with Algolia, an award-winning, API-first platform for search and discovery. The technology partnership joins Uniform’s ability to automatically deliver lightning-fast, highly pertinent experiences to Algolia’s blazing fast and highly relevant search and discovery. Through that integration, business teams can customize search experiences and automate content suggestions for digital experiences, which helps to improve the customer journey and increase conversion.

“The future of retail is composable, and Uniform makes that happen,” said Darren Guarnaccia, president of Uniform. “This partnership makes it simple for our digital experience composition (DXC) platform to connect Algolia to websites or digital experiences so that brands can quickly and automatically deliver relevant results to shoppers. Not only that, these are new and efficient ways for both developers and business users to work with a modern digital-experience stack.”

“We’re thrilled to partner with Uniform to deliver our leading search and discovery experiences to retailers in innovative and exciting ways that ease the process of orchestrating and automating content”

The Algolia integration brings search components into Uniform, offering two remarkable features to brands already leveraging Uniform DXCP:

• Content selection and orchestration: As a new Algolia feature, a Canvas component can query an index for one or more items and quickly deliver the result. In addition, content or products shown in a Canvas component through search and other Algolia facets are automated, which you can draw from any index, such as merchandise in a commerce engine or posts in blogs. Not least, those dynamic content-selection capabilities eliminate the need for manual page updates, resulting in tremendous time and cost savings while increasing conversions and upsells.
• Custom search pages: With Uniform + Algolia, business users can create customized and faceted search pages as well as control the display by adding Algolia components from the instant-search, prebuilt front end. Those users can then control the pagination, the columns in the results, and the display of images and other page content—all without developer support.

Marketing Technology News: Cloudflare Wins CISA Contract for Registry and Authoritative Domain Name System (DNS) Services

Of note are these three use cases:

• Automated content-suggestion components: On a Uniform Canvas page, business users can power a content carousel indexing the Uniform blog and show the results that best match the search keywords to pass on in-depth information to visitors, who might then keep browsing the site.

For commerce sites, business users can connect a Canvas component to an Algolia commerce index and then search for alternative products (e.g., brown leather shoes on a product-detail page) or complementary merchandise (e.g., belts and bags to match the shoes being viewed) to promote cross sales.

• Search-page control: In the search results, clothing vendors can show product photos in three columns, and tool sellers can post brief descriptions without images. Implementing either scenario with Uniform + Algolia is simple and intuitive.
• Personalized content suggestions: For visitors who show interest in red jumpers, add the latter as a search parameter on a page and, depending on the tagging of the search index, highlight similar products that might be of interest.

“We’re thrilled to partner with Uniform to deliver our leading search and discovery experiences to retailers in innovative and exciting ways that ease the process of orchestrating and automating content,” said Piyush Patel, chief strategic BD officer, Algolia. “Plus, Uniform’s platform and technology bolster the efficiency and effectiveness of commerce and marketing teams at scale, a win-win for retailers.”

Both Uniform and Algolia will be on hand at NRF 2023: Retail’s Big Show to showcase their new partnership. At MACH HAUS, find Uniform at The Glasshouse NYC across the street from the Jacob K. Javits Convention Center. Algolia is at NRF Booth #1016.

Marketing Technology News: MarTech Interview with Lisa Chaikin, Group Marketing Director at Awin