Versus Systems Announces Partnership With Peach Bowl, Inc.

Versus to provide fan engagement for one of the “New Year’s Six Bowls” for NCAA Football and the College Football Playoff

Versus Systems Inc. announced a strategic partnership with Peach Bowl, Inc. to power technology behind interactive experiences for live events and digital activations.

Marketing Technology News: Beard O Marketing Announces New Marketing Plan For Local Businesses

Peach Bowl, Inc. operates the Chick-fil-A Peach Bowl, one of New Year’s Six Bowls selected to host the College Football Playoff. Peach Bowl, Inc. recently signed an extension with the CFP ensuring its inclusion in the New Year’s Six until 2025, with future Semifinals in 2022 and 2025. Peach Bowl, Inc. additionally owns and manages the Chick-fil-A Kickoff Game, the Peach Bowl Challenge charity golf tournament and is the presenting sponsor and manager of The Dodd Trophy national coach of the year award.

“Versus is proud to announce our partnership to bring fan engagement and rewards to college football fans,” said Matthew Pierce, CEO of Versus Systems. “We look forward to working with Peach Bowl, Inc. and their partners to reward fans at college football’s most exciting live events, whether they’re at the venue, at home, or anywhere they’re watching the game or supporting their team.”

Marketing Technology News: Lumine Group Completes The Purchase Of Concentrix’s Mobile Network Solutions Business