Denver Ad-Tech Company Adds Vertical Specialists to Enable Marketers to Drive Business Success

Choozle, a self-service programmatic ad platform, announced today the expansion of their team with key hires to support cross-channel marketing campaigns for brands and marketers in the travel and automotive industry.

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Since its inception, Choozle has been working diligently at enhancing its easy-to-use, self-serve digital advertising platform for advertising agencies and brand direct marketing teams. In 2021, Choozle has bolstered hiring across its Solutions and newly formed Velocity Sales Team to support marketers in the travel and automotive industry with their digital advertising execution.

On the Solutions Team, Choozle has hired Katie Harker as Director, Media Strategy to assist partners with media mix strategy and outcomes-based strategy. With a decade in agency life, Harker has worked across finance, healthcare & medical device, higher ed, nonprofit, and tourism verticals to plan and analyze marketing campaigns. She will be focusing on supporting Choozle customers in the holistic media marketing strategies that drive business outcomes.

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The Velocity Sales Team will focus on vertical-specific agency and brand partnerships. Choozle has hired industry veterans Grace Haung and Mike Boyka, who will lead business and partnership development for this new product and service offering. Haung will be responsible for expanding ChoozlePro within the travel and hospitality category. She comes to Choozle with a decade of experience and has served in sales and partnership focused roles at Time Inc, TravelZoo, and most recently Sojern.

“I’m excited to join Choozle and begin to take our new integrated offering to market,” said Grace Haung, “This is a critical time in the travel industry, and as consumers look to take their first steps back to normalcy, it will be important for marketers to capture their attention with transparent and performance-focused partners like Choozle.”

Boyka will be responsible for expanding sales within the automotive industry. His experience selling integrated performance-based programs into the automotive industry with Playboy, Motor Trend and Comcast Spotlight makes him a great asset to the new team.

“Choozle from the start has been aimed at reducing complexity and giving people more time back to focus on their marketing strategy,” said Choozle VP of Sales & Account Management, Branden Miller, “Expanding our services within the travel and automotive industry with key hires, allows us to continue to be the #1 resource to our partners in achieving their end business goals.”

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