Collaboration Helps Build Far-Reaching Data Lake of Mobile Users in North America

InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced a partnership with TrueData, a data platform specializing in cookieless identity resolution, first-party data onboarding and audience marketing to further scale its identity resolution solution based on known consumer behaviors to facilitate meaningful conversations for advertisers.

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“We’re leveraging the power of data to create what we believe will be the widest, deepest and cleanest data lake that allows for more targeted advertising across screens, leading to more meaningful conversations with a larger audience.”

The collaboration allows InMobi to help enhance its privacy-compliant identity resolution and match consumers across multiple identifiers; this is likely to significantly scale advertisers view of apps owned by consumers. As a result, advertisers can be even more targeted in their outreach and obtain a much deeper understanding of the consumers they’re trying to reach. The solution works across all verticals, especially consumer packaged goods and retail, allowing them to match consumers across different devices with the sophistication and scale they expect.

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“We’re proud to partner with TrueData to offer an elegant solution to help our clients understand, identify, engage and acquire the audiences most important to them,” says Greg Archibald, Senior Vice President of North America Media at InMobi. “We’re leveraging the power of data to create what we believe will be the widest, deepest and cleanest data lake that allows for more targeted advertising across screens, leading to more meaningful conversations with a larger audience.”

“We’re excited to facilitate open and independent identity resolution through our partnership with InMobi,” says Jon Durkee, Chief Customer Officer at TrueData. “TrueData’s omnichannel Identity Resolution Platform connects every notion of a person and household to their digital devices so that platforms like InMobi can create meaningful conversations with advertisers at scale.”

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