Murray works with B2B and B2C financial services and other companies to build enterprise value and accelerate growth

Ken Murray – a marketing and digital leader with more than 20 years of experience leading successful go-to-market strategies for financial services companies – has joined Chief Outsiders, a national pioneer in the fractional “Executives-as-a-Service” concept. Murray is available immediately for engagements with companies that wish to accelerate their go-to-market strategies by employing a fractional Chief Marketing Officer.

Marketing Technology News: Semrush Announces Second Quarter 2021 Financial Results

Ken Murray combines deep knowledge and experience in digital, analytics and insights, marketing automation, advertising, and brand management, leading to significant gains in customer acquisition, retention, efficiency and profitability.

Murray was the first Chief Marketing Officer at J.G. Wentworth, where he doubled revenue in two years, while slashing inbound lead expenses by 64 percent and creating an iconic brand through ground-breaking creative. More recently, as VP of Marketing, Digital and Customer Experience for Jewelers Mutual Group, he drove significant gains in new business growth and retention, while raising brand awareness by 44% and reducing customer acquisition costs.

Murray also held marketing leadership roles at MBNA, Farmers Insurance and BFS Capital, and is known for his expertise in cultivating world-class marketing and digital teams, with past direct reports enjoying leadership positions at Hulu, Vanguard, Starbucks, and Google.

“Ken builds enterprise value by creating new channels, discovering new segments, driving innovative creative, and streamlining processes,” said David Vroom, Managing Partner of Chief Outsiders’ Midwest Team.

Murray earned his MBA at the University of Florida, and holds a Bachelor’s degree from the University of Delaware.

Marketing Technology News: Quadient Introduces the iX-9, a High-output Mailing and Shipping System Combined with All-in-one…