Leading CTV platform selects Data Axle for addressable segments leveraging lifestyle and career attributes

Data Axle, the leading provider of data, data-driven marketing and real-time intelligence solutions, today announced that it is partnering with JamLoop, the Connected TV (CTV) demand-side advertising platform that helps brands reach streaming TV audiences watching shows, movies, and live sports content with actionable, real-time transparency. The agreement solidifies Data Axle as the top provider of data segments for CTV & OTT media buyers who want to reach consumers across both of their personal and professional lives through the company’s more than 1,000 segments.

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“JamLoop is one of the few companies operating in the CTV/OTT space that owns its own proprietary technology purpose-built for this medium, and we are committed to bringing in partners who have high quality data methodologies, a scaled consumer footprint, and clean, relevant audience taxonomies; Data Axle checked all those boxes and more,” said Leif Welch, Founder and CEO, JamLoop. “Data Axle’s data has already proven incredibly powerful. In fact, they are now the top provider of our demographics data, as well as key auto and real estate segments. We’re excited about what’s to come.”

As the world of online media targeting evolves, how the data under the segments are constructed is more important than ever. With the phase out of third-party cookies in 2023, marketers want to rely on segments that are addressable. Data Axle’s personal and professional segments are created and validated through proprietary processes which continually combine thousands of offline sources and process billions of data points on consumers and business professionals delivering reliable, relevant and compliant segments advertisers demand.

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“Data Axle’s unique approach to building our data can fuel the future of CTV advertising, and we’re honored to bring these segments to marketers and media buyers through our new partnership with JamLoop,” said Bob Toth, SVP and GM Data Licensing at Data Axle. “JamLoop shares our commitment to ensuring the growing CTV advertising space is fueled by accurate, quality, real-time audience data, and that’s precisely what our demographic and buyer segment data bring to the table.”

Data Axle and JamLoop executives will be on hand at RampUp 2022, Feb. 28 – March 1, to discuss the power of this partnership and their respective offerings.

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