MRP Prelytix, the only enterprise-class predictive ABM platform, announced its selection as the “Best Overall Account-Based Marketing Solution” by leading market intelligence organization MarTech Breakthrough. This is the third year in a row that MRP has received top honors based on the platform’s unique ability to support global enterprises in achieving high-performance conversion, pipeline velocity, and revenue in complex operating environments.

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“MRP Prelytix is used by high-performing marketers across 1,100 ABM programs and 100 countries to forge rich, omnichannel connections with target accounts,” said Jennifer Golden, Corporate Marketing Director at MRP. “This award recognizes the amazing work of our clients, our clear vision to provide value to them, and our collective leadership in demonstrating what truly personalized and orchestrated experiences should look like. We look forward to continuing on our mission of equipping B2B marketers to adapt and use ABM more efficiently and create new connections to drive sales success.”

Built from the ground up for the enterprise, MRP Prelytix uniquely combines multi-language intent data, advanced real-time predictive analytics and insights, and seamless ABM program orchestration across more than eight channels. MRP has recently been placed as a Leader in The Forrester New Wave™: ABM Platforms, Q2 2020 which noted that MRP “best suits large enterprises with varied solutions and marketing resource models” and “can support mature omni-channel ABM programs”. The company was also named a Global ABM Leader 2021 by analyst firm Research in Action based on size, global footprint, and extensive history and experience in applying predictive analytics to deliver deeply targeted and genuinely personalized experiences and account-based strategies that drive measurable revenue impact.

“As companies around the world lost their in-person interactions with prospects and events due to the COVID-19 pandemic, enterprise B2B companies experienced radical disruption when it comes to connecting with target accounts that have been navigating new complexities themselves,” said James Johnson, Managing Director at MarTech Breakthrough. “MRP Prelytix has been able to help these companies better navigate this new world, improving ABM outcomes by focusing on providing the research, practical insights and strategies clients need to stay ahead of the shift.”

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,850 nominations from over 17 different countries throughout the world.

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