Outbrain Expands Leadership Team with New Chief Marketing Officer

Paul Knegten Brings Extensive Enterprise Experience In Digital Publishing and Advertising to Elevate Outbrain’s Global Brand and Support its Growth Plans  

Outbrain Inc., a leading recommendation platform for the open web, announced the appointment of Paul Knegten, to the newly created position of Chief Marketing Officer, expanding the organization’s global marketing efforts, following the company’s recent IPO.

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Knegten will lead Outbrain’s global marketing initiatives and will be instrumental in promoting Outbrain’s global brand. He will oversee the global and regional planning, development and execution of Outbrain’s strategic and product marketing programs and campaigns.

With a deep background in advertising technology, Knegten has made a name for himself across brand leaders such as Comcast, Yahoo!, MediaMath and more. Prior to joining Outbrain, Knegten was CMO of Beeswax, which was acquired in 2021 by Comcast’s FreeWheel. Following the acquisition of Beeswax, Knegten joined FreeWheel, the leading CTV platform, as a senior marketing executive. Knegten brings his experience in this hyper growth sector of ad tech to Outbrain following its acquisition of video intelligence AG, a contextual video platform in the CTV space.

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“Paul is a talented, experienced and impressive addition to our executive team and the ideal person to drive our brand and global marketing,” said David Kostman, Co-CEO of Outbrain. “Paul’s extensive and proven track record in our markets will be invaluable as we continue to grow as a leading recommendation platform for the open web across platforms.”

“I have been watching Outbrain since its founding with admiration and am beyond excited to join this amazing team and build upon Outbrain’s unparalleled technology and product leadership.” said Paul Knegten, Outbrain’s new CMO. “We’re at an exciting moment in an ad industry projected to cross $1 trillion by 2025, especially as the industry becomes less dependent on cookies and moves even more toward platforms like Outbrain that deliver value through context and better user experience.”

The global ad industry now stands at $766 billion and is expected to hit $1 trillion by 2025. Digital advertising dominated traditional ads this year, accounting for roughly 64.4% of total global advertising in 2021, up from 60.5% in 2020 and 52.1% in 2019.

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