AppTweak Raises $22 Million in Series B Funding to Grow ASO Platform

AppTweak Raises $22 Million in Series B Funding to Grow App Store Optimization (ASO) Platform Worldwide

PRNewswire

April 6, 2021

AppTweak, pioneer and leading App Store Optimization (ASO) platform driven by data science and trusted by the largest apps and games, announced today a $22 million investment in Series B funding from early investor Media Group Rossel.

AppTweak intends to use the funds to strengthen its international presence, notably in APAC and EMEA, expand its app marketing platform and broaden its managed services.

Launched in 2014, the Brussels-headquartered company was one of the first to provide app developers and game publishers with actionable insights to increase their visibility and downloads in the app stores. Previously backed by a total of $1 million in seed funding, AppTweak has been profitable since 2017 and has seen rapid growth ever since.

Marketing Technology News: ShipBob Joins Shopify Plus as Certified App Partner for Order Fulfillment & Ecommerce Shipping

AppTweak’s platform rolled out 50 new features last year alone. The company’s agile product development, top-notch technology and highly personalized customer service have led to a revenue growth of 957% over the last four years.

The company, which employs 50 people across four continents, counts more than 1,500 active customers from all verticals in over 70 countries. To date, it has already provided its Enterprise clients with over 400 keyword audits and recommendations through in-house managed services.

Marketing Technology News: Kimble Applications Welcomes New Members and New Roles to Executive Team

“The track record of AppTweak is impressive. We are convinced that this investment will allow AppTweak to become a worldwide organization, and develop the best ASO tool for apps and games.” Bernard Marchant, CEO of Rossel.

“Today marks a big milestone for AppTweak. We are ready to accelerate growth worldwide and expand our services. With offices in Brussels, San Francisco, Tokyo and Bengaluru, we aim to open at least two or three new locations this year and plan to build a global presence in the next three years. We are very excited to take this journey with Rossel who has supported us since the early stages.” Olivier Verdin, co-founder and CEO of AppTweak.

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.