DelPlaya Recently Completed the TAG Registration Process and Is Now Planning to Apply for a TAG “Certified Against Fraud” Seal
DelPlaya Media Inc. a direct source of programmatic mobile inventory and demand for agencies and publishers, recently announced that it has obtained “TAG Registration” from the Trustworthy Accountability Group (TAG). TAG is an advertising industry initiative created to fight criminal activity in the digital advertising supply chain. Several hundred companies in the digital advertising industry from around the world have now applied for TAG Registration, a prerequisite for participation in TAG’s certification seal programs. TAG Registered companies have been verified as legitimate participants in the digital advertising industry through a proprietary background check and review process powered by Dun & Bradstreet and subsequent approval by TAG. Following their approval, companies can be searched by name – or by their unique, persistent TAG-IDs – through the TAG Registry.
DelPlaya recently completed the TAG registration process and is now planning to apply for a TAG “Certified Against Fraud” seal.
“Our industry’s efforts to fight fraud, combat malware, stop piracy and improve transparency are building tremendous momentum, as hundreds of companies obtain TAG Registration and take part in our certification programs. We commend DelPlaya Media for becoming TAG Registered and working with us to create a safe and trustworthy framework for the continued growth and success of digital advertising,” said Mike Zaneis, CEO of TAG.
“DelPlaya is committed to growing a digital advertising ecosystem for mobile audiences that advertisers can justifiably trust. We are proud to join the efforts shepherded by TAG in the fight for higher standards and for elevating the quality of the industry as a whole,” said Jeff Pescatello, EVP of Sales at DelPlaya Media, Inc.
DelPlaya is a Santa Barbara, California-based company that works directly with digital media publishers to market their audio, CTV/OTT, native, display and video inventory to advertising agencies and brands. Simultaneously DelPlaya works with advertisers to reach audiences across all connected devices in innovative ways that drive results. DelPlaya strives to maximize publishers’ revenue, improve the user experience, and increase advertisers’ return on their advertising investments.
Recommended Read: Five Key Trends for Programmatic Advertising in 2018