Friendable Announces its Initial Mobile Advertising and Test Results of its Latest Version of the “Friendable Dating App”
The Company Completes Initial 30-day Test and Realizes Increase in Download and Subscriber Metrics
Friendable, Inc., a mobile-focused technology and marketing company, connecting and engaging users through two distinctly branded applications, announced the initial results of its “Everything starts with Friendship,” advertising campaign. The ad campaign continues to be managed by Liftoff, a highly awarded Palo Alto based firm that utilizes “Machine Learning Technologies”.
Friendable’s testing began March 18, 2020, recently completing its initial testing phase of approximately 30-days. The testing included various design creatives, friend-based messaging, video & interstitial ads, and generally focused on highlighting friendship, along with the apps’ “Peer to Peer” video and audio capabilities.
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The number of the Company’s Friendable Apple/iOS application downloads increased by 3,878, up 905%, and Android/Google Play Store downloads increased by 5,406, up 2,590% over the previous months, following the release of its new version in January 2020.
From the start of its campaign to date, the Company posted a combined total increase in downloads of 9,284 or a 1,482% increase. Friendable now sees an upward trend building with machine learning metrics providing the building blocks to grow downloads and monthly subscribers on the Friendable platform. Additionally, the Company has seen expanded metrics, which have the Friendable App currently ranked (as of April 20, 2020) #563 in the USA’s Social Networking Category of the Apple iTunes, App Stores, as well as achieving a top #1,000 Ranking in all Social Networking apps, across 144 app stores worldwide for iOS.
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“The Friendable team is very pleased to see our numbers climb following this initial advertising push. We have felt our messaging was going to be a strong source of new users due to the enormity of the market, and because it was absolutely the right time to take all the labels off of online dating; bringing it back to “Everything starts with Friendship”. This early traction is encouraging,” stated Robert Rositano, Jr., CEO, Friendable, Inc.
“As the Company continues with our May 2020 release of our second mobile application, “Fan Pass”, we will monitor our progress and update our shareholders on new developments and metrics, as these are essential in building an active community around the Friendable brand,” concluded Rositano, Jr., CEO, Friendable, Inc.
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