Glispa Also Unveiled New Branding Following Two Years of Acquisitions
Mobile advertising technology company, Glispa is bolstering its executive team with the appointment of Jon Hook to the newly created role of Chief Commercial Officer. Based at Glispa’s London office, Hook is charged with commercializing Glispa’s solutions and will report to CEO Itamar Benedy.
Explaining the newly branded solutions and commenting on Hook’s appointment, Itamar Benedy, Glispa’s CEO said, “With a decade of advertising industry experience, Glispa has built its own technology specifically for the mobile consumer. In the last two years, we’ve bolstered our suite of solutions through five strategic acquisitions to include playable ads, a mobile discovery platform, retargeting capabilities and a programmatic exchange.”
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Joining from AdColony where he was VP Brands and Agencies, Hook brings over a decade of brand and agency mobile experience to Glispa. His agency-side credentials include his role as Head of Mobile and Digital Investment at MediaCom. Here he was charged with running international digital and mobile investment, and leading mobile strategy and advertising for MediaCom Global and UK clients.
After co-founding mobile premium ad network Odyssey Mobile, Hook took up the mantle of General Manager Advertising following its sale to Phunware in December 2014. He has also advised several mobile technology companies including Vyking.IO and Kaizen App, and sat on boards of industry bodies including the Mobile Marketing Association and BPA Worldwide, as well as the IAB UK’s Video Steering Committee.
Glispa Adds New Brands to Mobile Advertising Suite
Following two years of strategic acquisitions and product development Glispa is established as an agile mobile ad tech company and is unveiling a new brand that reflects its unique offer to enable agencies, brands, and publishers to connect the dots in the mobile advertising value chain.
The new brands are:
Mobile app installation campaigns on a performance basis, including retargeting capabilities that drive app engagement to acquire high-quality users, cost-effectively and at scale.
Programmatic ad exchange that monetizes apps using high-impact ad formats.
A powerful mobile discovery platform that connects mobile network operators and manufacturers with their customers at every stage of their mobile lifecycle.
Playable creative that boosts ad performance by creating engaging ad formats without any prior coding knowledge, using Glispa’s advanced platform.
Itamar added, “Jon joins at a pivotal stage in Glispa’s development, which will see him leverage his strong agency and brand mobile experience to commercialize Glispa’s newly branded solutions, synergies across them and further planned acquisitions in the product suite.’
Commenting on his appointment, Jon Hook said, “Advertisers are demanding transparency, compliant data and audience profiling and creativity from their partners. How can you deliver this if you do not own technology or if you operate within one siloed piece of the puzzle? Through acquisition and R&D via its 100-strong engineering team, Glispa owns all the pieces of the puzzle that advertisers require to succeed – from the creative platform to the exchange, to owned and operated distributions channels.”
Jon added, “This unique offering, underpinned by proprietary technology built for mobile, combined with a proven team of entrepreneurs supported by on the ground teams across eight global offices and profitable status with strong financial backing, places Glispa in a prime position to emerge as a long-term leader in the next phase of mobile ad tech. I’m thrilled to be joining the team charged with realizing this opportunity.”
Hook joins Glispa’s leadership team, which expanded in 2017 and includes Itamar Benedy CEO, Yariv Erel SVP Strategy Create, Dekel Boni SVP Glispa Discover, Conno Christou VP Glispa Connect and Gil Danziger CTO.
Currently, Glispa is dedicated to empowering its partners with sophisticated solutions that make it simple for agencies and brands to connect with target audiences and for publishers to monetize their apps. Its product suite is tailored to design a more valuable experience for the user by creating real connections. This approach, combined with its deep understanding of the industry, provides Glispa’s partners with the best set of tools to make mobile ad tech simple.