Motive Interactive Recognized as Mobile Advertising Leader in 2022 AppsFlyer Performance Index

Company ranks as a top growth partner in the North America market

Motive Interactive, a leading data-driven performance marketing company, was ranked #2 for growth on the AppsFlyer’s Performance Index 14th edition, ranking the top media sources in mobile advertising.

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“It’s an honor to be recognized alongside industry leaders for our commitment to quality and driving the highest return on ad spend for our clients,” said CEO and founder Brendan Smith. “I credit our team’s expertise and ability to innovate ahead of industry trends to our consistent recognition on top rankings like the AppsFlyer Performance Index.”

The latest edition of the Performance Index is the first to measure activity completely post-Apple’s App Tracking Transparency (ATT) enforcement, and AppsFlyer examined the comprehensive impact that the new privacy era has had on all aspects of the mobile ecosystem: iOS and Android, gaming and non-gaming apps, Self-Reporting Networks (SRNs) and non-SRNs.

AppsFlyer’s Performance Index analyzed a total of 610 media sources, 25 billion installs, and over 18,000 apps from July to December 2021. From this, the SKAN Index covered 240 million postbacks from over 1,800 apps and 32 media sources.

“The addition of exclusive content-driven owned inventory along with continued growth in our well established programmatic and performance products is the reason for this amazing recognition,” said Mike Schwartzberg, General Manager of Motive.

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