OneTrust Releases New Privacy Tools for Mobile and Teams Up with Adobe for Data Privacy Day

Mobile AdvertisingPrivacy and Regulations

By PRNewswire On Jan 29, 2019

To Celebrate Data Privacy Day 2019, Companies Can Get a “Privacy Health Check” of Their Mobile Apps and Integrate Onetrust Consent Records with Adobe Experience Platform Launch and Adobe Experience Platform Mobile SDK

To help mark Data Privacy Day 2019, OneTrust is working with Adobe to release two new mobile tools to empower privacy and marketing professionals to better understand opportunities and potential privacy risks. Data Privacy Day is an international effort held annually on Jan. 28 to create awareness about the importance of respecting privacy, safeguarding data and enabling trust. The new OneTrust for Adobe Experience Platform Launch and Adobe Experience Platform Mobile SDK integration will maintain records of consent for OneTrust customers developing mobile apps with Adobe Experience Platform Mobile SDK. The Mobile App Privacy Health Check gives companies deeper insight into the technologies they are using to power customer mobile experiences.

The General Data Protection Regulation (GDPR) and other global privacy regulations have put a brighter spotlight on mobile app technologies and user preference practices. Companies developing mobile solutions and delivering upon mobile-first strategies are seeking solutions to continue to build intelligent, data-driven applications that respect a user’s privacy, build trust and brand loyalty.

Also Read: Snowflake Named a Leader in Gartner Magic Quadrant for Data Management Solutions for Analytics

The new Mobile App Privacy Health Check gives organizations an understanding of the privacy permissions, frameworks and SDKs that may exist on their app. Organizations provide a copy of the app and receive a report, which will help privacy teams broker conversations with business units and developers about an app’s “privacy health.” The report also provides insights when developing transparency and privacy choices for users. To celebrate Data Privacy Day, OneTrust will provide early access to the Mobile App Privacy Health Check to the first 100 submissions, with broader availability at a later date.

The new OneTrust for Adobe Experience Platform Launch and Adobe Experience Platform Mobile SDK integration, available soon in the Adobe Exchange for Adobe Experience Cloud App Store, will link OneTrust’s mobile app records of consent to apps using the Adobe Experience Platform Mobile SDK. The integration will allow businesses to record a user’s consent preferences for GDPR and other compliance purposes. If that privacy preference is changed, the record will be updated in OneTrust. This integration adds a mobile component to the OneTrust for Adobe Experience Platform Launch extension announced in 2018.

“Our work with Adobe shows the power of privacy as a market differentiator and competitive advantage,” said Kabir Barday, CEO and Fellow of Information Privacy (FIP), OneTrust. “Companies that think about privacy health when it comes to developing and delivering apps can show customers they are privacy-conscious and care about their rights. We’re proud to work with Adobe and deliver solutions that are innovative and empower business processes while maintaining privacy compliance.”

Also Read: Where Netflix Meets Black Twitter

“A user-centric approach to privacy-by-design is what we at Adobe call experiential privacy. Consent in the mobile space can require additional design innovation for companies wanting to keep privacy top-of-mind while embracing this mobile-first world,” said Alisa Bergman, Chief Privacy Officer, Adobe. “We are excited to team with OneTrust for Data Privacy Day on the release of these new tools, which we hope will enable meaningful stakeholder engagement when developing consent strategies that power mobile experiences.”

The Mobile App Privacy Health Check is available today, and the OneTrust for Adobe Experience Platform Launch & Adobe Experience Platform Mobile SDK will be available in Q1 2019.