Tapjoy Launches Country Multipliers As Its Mobile Offerwall Sees Its Best Quarter Ever in Q4 2020

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Country-specific currency exchange rates enabled Ludia to increase ad revenue by 165% percent across more than a dozen countries.

Tapjoy, a leading mobile advertising and app monetization company, launched a self-serve Country Multipliers tool for its industry leading offerwall, designed to help app publishers optimize revenue on a per-country basis. Now available through the Tapjoy dashboard, Country Multipliers enable publishers to increase offerwall conversions by awarding virtual currency for rewarded advertising offers at different exchange rates based on a user’s country. The release comes as traffic to the Tapjoy Offerwall surpassed 1.6 billion opens throughout 2020 and 41 million monthly unique visitors in Q4, making it the most trafficked and highest revenue quarter in the company’s history.

“As consumer interest in rewarded advertising and in-app offerwalls continues to grow throughout the world, publishers are becoming more sophisticated in their approach,” said Benjamin Chen, EVP Global Developer Relations at Tapjoy. “Our goal is to give publishers the tools they need to optimize offerwall performance at a granular level, and Country Multipliers is a great example. It provides a better user experience by equalizing buying power outside of the United States, which drives increased engagement with the offerwall and brings in additional ad revenue, while complementing IAP for the publishers.”

 

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Instead of relying on a single, fixed rate of exchange based on a fiat currency such as the US dollar, Country Multipliers adapt to the unique purchasing power and relative currency exchange rates for different countries, enabling app publishers to more granularly optimize revenue worldwide. In beta tests, Country Multipliers significantly increased offer completion rates and the Average Revenue Per Daily Unique Visitors (ARPDUV) rates of offerwall users in non-US countries.

Jurassic World: The Game, a theme park builder combined with epic dinosaur battles, used Tapjoy’s Country Multipliers to drive a sharp increase in revenue in Russia. After using Country Multipliers to increase the offerwall currency exchange rate by 3x for Russian users, the app increased its ad-based ARPDUV by 77 percent. The app also saw a 34 percent increase in average conversion rate and a 105 percent in daily ad-based earnings. Ludia quickly scaled the optimization against more apps and saw similar increases in Germany, Brazil and other countries.

“Using Country Multipliers helped Ludia see its best non-currency sale weekday revenue ever in Russia,” said Francois Daoud, VP Marketing at Ludia. “The number of users who are actually completing offerwall offers has risen in a number of countries, and we’re expecting to see those results continue as we keep Country Multipliers in place. This opens up new possibilities for us as we look to increase revenue outside of the United States.”

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By turning a fixed currency rate into a variable currency rate in strategic geographic regions, Tapjoy makes it easier to increase app revenue outside of the United States. As Country Multipliers go into widespread effect, Tapjoy has prepared appropriate multipliers for dozens of countries around the world.

 

The traffic increase to the Tapjoy Offerwall can be partially attributed to the company’s 2020 release of Multi-Reward Engagements for Cost-Per-Engagement (CPE) offers, which allow users to earn multiple rewards within one ad offer. The company will continue to invest in offerwall innovation by releasing a number of design, user experience and infrastructure improvements to the Tapjoy Offerwall throughout 2021 as it continues to innovate the in-app, rewarded advertising unit that it pioneered on mobile starting in 2008.
App publishers can find Country Multipliers in the Tapjoy dashboard by navigating to their Offerwall placement and selecting “Country” under the “Exchange Rate” section.

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