CleverTap, a leading AI-powered customer lifecycle and user engagement platform, and Logicserve Digital, a digital marketing and transformation company announced their partnership to bring retention-based mobile marketing to the agency’s robust client portfolio in India.

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CleverTap and Logicserve Digital will focus on helping customers across India, MENA and APAC to effectively use analytics, segmentation, and omnichannel-engagement to drive growth. This partnership will help businesses increase in retention, scale as they grow, and meet their customers where they are ⎯ on their smartphones.

“The upward trend in mobile use in India poses a huge opportunity for brands to engage with their customers and prospects in new and exciting ways,” said CleverTap co-founder and CEO Sunil Thomas. “Logicserve’s award-winning work and industry expertise perfectly complements our high-end engagement and user retention tools, and we couldn’t be more excited to help their client’s personalize the mobile experience.”

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India is among the highest ranked countries in smartphone users, a number that is skyrocketing daily, according to Statista. As the use of smartphones continues to balloon in this hotspot, CleverTap’s partnership with Logicserve Digital will help the latter’s clients scale to meet the surge of mobile phone users.

“The digital marketplace in India is increasing at breakneck speed. As more Indians than ever before continue to use smartphones, companies need to seize the day and refine their mobile strategies,” said Logicserve Digital founder and CEO Prasad Shejale. “CleverTap’s technology will help us empower brands to take their mobile customer experiences to new heights. Considering their expertise in supporting growth at scale and driving retention, we couldn’t have asked for a better partner to support us in this space.”