Adjust Is Acquiring Adways’ Attribution Analytics Tool, PartyTrack, Entering Strategic Partnership with Japan’s Leading Mobile Marketing Agency

Adjust, the industry leader in mobile measurement and fraud prevention, announced a new strategic partnership with Japanese mobile marketing agency Adways. The partnership includes the acquisition of Adways’ attribution analytics tool, PartyTrack, and will further cement Adjust’s market-leading position in Japan.

Headquartered in Tokyo, Adways has global operations across Asia, including in China, Taiwan, and South Korea. Through its partnership with Adjust, Adways plans to provide high-quality analytics tools and services, including Adjust’s measurement and fraud prevention solutions, to its clients – helping them succeed in a constantly-evolving digital advertising market.

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Adjust entered the Japanese market in 2014, and since then has seen tremendous growth – quickly rising to become the country’s industry leader for attribution services. Japan is now one of the company’s fastest-growing markets, alongside China and the US. Today, leading Japanese companies including Rakuten, Gunosy, LINE, Mercari and hundreds of others use Adjust’s services to improve their mobile marketing performance.

“Adways and Adjust share a common vision: to unify advertisers’ marketing activities and offer best-in-class solutions to our global client bases. I’m delighted to start working together with Adways and look forward to growing our long-term partnership,” said Naoki Sassa, Country Manager Japan at Adjust.

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Japan’s mobile advertising industry has recently seen explosive growth, with eMarketer predicting that mobile ad spending in Japan is estimated to reach $11.8 billion by 2022 – 74.5% of the country’s total digital advertising spend. This is reflected in Adjust’s market strategy, which will see them continue to invest in Japan and grow its 25-people strong country team in the coming months.

“Adjust is well-known for its outstanding technology and customer service. Having Adjust as our strategic measurement partner will strengthen our market-leading position and provide tremendous value to our customers,” said Sho Yamada, Director at Adways. “Both Adways and Adjust will ensure a smooth transition for our partners and customers.”

Adjust’s new partnership with Adways forms part of the company’s wider mission to strengthen its global footprint, and comes shortly after Adjust’s acquisition of cybersecurity and AI startup Unbotify in January 2019. In December 2018, Adjust also acquired the San Francisco-based multi-campaign management SaaS provider Acquired.io.

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