Aurora Mobile Partners with Chunbo App to Optimize its Fresh Grocery System Leveraging Intelligent Push Notifications

Aurora Mobile Limited (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, today announced that it has signed a strategic agreement with Beijing Chunbo Technology Co., Ltd. (“Chunbo”), a fresh grocery e-commerce company in China. With its intelligent push notification solution JPush, the Company will help Chunbo App provide users with accurate real-time push notifications of products and rebates information to jointly build reliable fresh food supply to consumers.

Fresh grocery e-commerce platforms have emerged in this fast-paced era and become an important shopping channel for people as they save the time spent in brick-and-mortar stores. In order to ensure safe and healthy food supplies and make online shopping more convenient for consumers, Chunbo developed its app (“Chunbo App”) to control food safety throughout the whole process. All the fresh food on the Chunbo platform has been tested and screened in batches by professional monitoring equipment and safety inspection reports are accessible by consumers.

Precise marketing with real-time intelligent push notifications

Most consumers prefer product recommendations catering to their needs at suitable prices. That’s one of the key reasons they choose the Chunbo App. Amid the wave of explosive promotional information, precise push marketing becomes an important approach for Chunbo App to stand out from its peers.

Leveraging JPush’s user-defined label and alias features, and its architecture capable of supporting tens of billions of daily push notifications, the Chunbo App can efficiently generate user profiles with refined and accurate user needs based on their actual buying record, so as to accurately deliver tailored push notifications, providing users with personalized and valuable information.

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In addition, JPush fully supports various operating systems including Android, iOS, HarmonyOS, QuickApp and WinPhone, and is compatible with JPush channels, APNs (Apple Push Notification service), FCM (Firebase Cloud Messaging) and the system-level push messaging channels of various mobile brands such as Huawei, Xiaomi, OPPO, VIVO, Meizu and ASUS. With its architecture proven to be able to support tens of billions of daily visits, JPush provides stable and secure push notification services, helping Chunbo App fully satisfy its user reach requirements.

Various message formats for detailed product information distribution

In order for consumers to know more about the benefits of each food ingredient and how to match different ingredients to improve taste and benefit health, Chunbo App provides detailed and accurate information for each food ingredient and invites users to contribute various recommendations, helping users cook in a better and healthier way.

JPush provides various message formats such as notification bar, large text, large picture, notification drawer, full-screen notification, feed, pop-up and customized formats, for the Chunbo App to push product contents to users. These diverse visual experiences can meet the display requirements in different messaging scenarios of the Chunbo App and achieve richer messaging effects.

With JPush’s accurate, efficient, stable, and safe push services, Aurora Mobile will continue to help Chunbo App integrate message distribution, optimize user experience, and develop product designer training and procurement collection functions. Going forward, the Company will further explore diversified and personalized digital marketing technologies and solutions, and work together with Chunbo App to promote safe and healthy lifestyles and improve the overall consumption environment.

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