Darn Tough Vermont Experiences 8.3% Conversion Lift Through Experimentation with Kibo

With its market-leading personalization software, Kibo has helped Darn Tough implement a data-driven approach to testing, messaging, and sales-offer creation.

Kibo, the leader in unified commerce, announced that Darn Tough Vermont, American manufacturer of premium, all-weather outdoor and lifestyle socks, is building a culture of scalable testing and personalization through Kibo Personalization, Powered by Monetate. The agile testing and analytics in Kibo Personalization have helped the Darn Tough team satisfy customer needs and deliver business value.

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“It helps us improve the entire user experience. It empowers us to improve every customer touchpoint even as we grow as a business. Now with Kibo, we’re making confident data-driven decisions as we create new experiences for our valued customers.”

Darn Tough implemented Kibo Personalization in 2019 to better navigate today’s customer-first digital realities. Through testing and optimization at critical touchpoints, the socks manufacturer has seen a 12% increase to Average Order Value (AOV) during a holiday promotion, a 3.3% increase in new visitor conversion from customized messaging, and a conversion rate increase of 8.4% through accelerated payment options (Apple Pay and Google Pay) testing. Based on these results, Darn Tough will continue to prioritize personalization, with plans to implement new imagery and AI-driven experiences to further increase relevance for every site visitor.

“Kibo Personalization doesn’t just help us sell socks,” said Ryan Dahlstrom, Global Director Digital Commerce, Darn Tough. “It helps us improve the entire user experience. It empowers us to improve every customer touchpoint even as we grow as a business. Now with Kibo, we’re making confident data-driven decisions as we create new experiences for our valued customers.”

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“Kibo Personalization empowers customers to experiment and learn faster, freeing up digital marketing teams to focus on client experiences that matter,” said Brian Wilson, Chief Operating Officer, Kibo. “Kibo offers customer-facing companies the consistent performance and rich insights needed to launch tests, surface recommendations, and create unified personalized experiences.”