Happy Returns Introduces Pricing For Smaller Retailers and Adds Functionality to Its Online Return & Exchange Service

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Huckberry, American Giant, Ministry of Supply, Cuts Clothing, and Others Switch to Happy Returns—Joining Rothy’s, Parachute Home, Outerknown and Draper James

Happy Returns announced new pricing tiers and additional functionality for its online return and exchange service. The company’s online return and exchange service equips retailers with a fully-branded, customizable online flow that retains revenue by maximizing exchanges and gives shoppers ease and flexibility in initiating returns. Enhanced functionality announced today includes the dynamic display of return methods and support for international returns.

Since its launch last year, Happy Returns’ online return and exchange service has featured “one-click exchanges.” The feature dynamically suggests one-click exchange options to shoppers based on the item returned, return reason, and real-time availability of similar items. Its effectiveness is one reason retailers who switch to Happy Returns see higher exchange rates than when using other solutions. Retailers including Rothy’s and Draper James switched to Happy Returns’ online return and exchange service earlier this year and have experienced positive results.

“Our exchange rate increased 33 percent after we switched to Happy Returns’ online return and exchange service,” said Heather Howard, vice president of operations and people, Rothy’s. “We couldn’t be happier. Our customers love it, our net return rate is down, and the Happy Returns team has been fantastic to work with.”

“We’ve increased our exchange and order rates since switching to Happy Returns,” said Helen Nightingale, director of ecommerce, Draper James.

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Additional Pricing Tiers & New Customers

Happy Returns’ online return and exchange service is now available at multiple pricing tiers based on a retailer’s anticipated return volume. Pricing starts as low as $350 per month. The new pricing allows smaller retailers and their shoppers to enjoy the benefits of the same world-class online return and exchange experience used today by larger industry leaders.

Retailers including American Giant, Huckberry, Cuts Clothing, Ministry of Supply and others have switched to Happy Returns’ online return and exchange service.

“Since switching to Happy Returns, customer satisfaction has increased tremendously and our returns processing time has been cut in half,” said Carter Shae, vice president at Cuts Clothing. “We have also seen a substantial spike in exchange rate versus customers asking for refunds. The ease of using Happy Returns gives customers confidence to make secondary purchases.”

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New Functionality

Happy Returns’ online return and exchange service now offers enhanced functionality that includes dynamic display of return methods and international returns.

A dynamic display presents different methods for returning items such as returns to retail stores, returns by mail or return drop-off at Happy Returns’ network of over 700 Return Bar locations. Options are configured by the retailer and are based on the shopper’s physical location and which services the retailer has engaged. Shoppers choose their return method and receive an email with details specific to that selection. The system supports many different return options as potential return methods grow.

The online returns and exchange service is also now available for returns in all major English speaking countries such as Canada, United Kingdom, and Australia—including generating shipping labels for leading international carriers—with support for other major countries in Europe coming soon.

Retailers can purchase the standalone service for their websites or in combination with Happy Returns’ reverse logistics services. Retailers who subscribe can also deploy the software in their stores. The simple interface empowers store associates to process returns in store with a real-time view of available inventory to promote exchanges.

“The core of our business is software,” said Happy Returns chief executive officer and co-founder, David Sobie. “We are thrilled to offer new pricing tiers and help more retail brands lower their net return rate and improve customer satisfaction, retention and loyalty.”

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