HDS Global Names eCommerce and AI Leader Jim Liefer President and COO as Company Delivers eCommerce Model of the Future

Liefer’s eCommerce, robotics and AI expertise to raise consumer experience to entirely new level

Home Delivery Service (HDS Global), the highly personalized, touchless fulfilment service setting the standard for next generation e-commerce, announced that Jim Liefer has joined the company as President and COO. With over 30 years of operational leadership and technology development experience at established Fortune 50 companies and Silicon Valley startups, Liefer most recently served as CEO and president of Kindred AI.

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“Jim is the ideal leader who can help HDS execute its vision with precision,” said Louis Borders, founder and CEO of HDS, who also founded Borders Books & Music, Synergy Software, and Webvan. “Jim’s AI and robotics background, combined with his operational ecommerce experience, aligns perfectly with our mission to deliver a deeply tailored customer experience. He also has an incredible track record of success. We are excited to welcome him to the HDS team.”

At Kindred AI, Liefer successfully led the company from pre-product design concepts to a fully functioning, customer-facing organization that serves large global retailers with AI-powered robotic solutions within their fulfillment centers. Previously, he was COO at One Kings Lane, where he supported three years of consecutive year-over-year growth of more than 100 percent. Earlier in his career, Liefer was vice president of operations for Walmart.com, responsible for identifying and implementing processes and systems that could scale and continually improve efficiency. He also served as vice president of information systems with UPS Supply Chain Solutions. Additionally, Liefer formerly held positions in technology banking and software applications.

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Liefer joins HDS as the company prepares to transform the e-commerce experience end-to-end. By combining industry-defining automation, AI-powered software, eco-friendly delivery totes, along with service-free home delivery, HDS addresses all that’s broken in e-commerce today. While traditional retailers and online mass merchants must continuously update their legacy fulfillment systems to meet evolving consumer needs, HDS was built, from the ground up, with touchless, automated fulfillment at its core. Its patented RoboFS automated fulfilment system evolves how goods are received, stored, picked, packed, transported, and delivered, resulting in fresher-than-store groceries as well as consumer goods sent directly to the customer’s front door.

“HDS has developed the most comprehensive end-to-end solution for e-commerce today,” said Liefer. “These systems are being applied strategically to deliver a customer experience that was previously unimaginable — even for the most high-touch, luxury brands like One Kings Lane. HDS built an entirely new system to offer a personalized experience to every customer. I am so excited to be a part of the future of e-commerce where customers receive the experience they deserve.”

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