Market-Leading Capability Uniquely Melds Subscriptions into Existing eCommerce Shopping Carts
Ordergroove, the leader in relationship commerce, announced it was awarded a new patent by the United States Patent and Trademark Office. Initially filed in 2013, US Patent No.10,453,112, describes the incorporation of a subscription ordering system into online merchants’ websites as an integrated part of the existing checkout experience unlike other subscription solutions that require a separate shopping cart.
.@Ordergroove awarded a new patent for One Checkout™ technology, delivering innovation that improves the shopping experience by streamlining and simplifying the purchasing process.
Subscriptions, memberships and other recurring revenue experiences are challenging to integrate into online commerce website technology in a way that allows a shopper to checkout with one-time purchases, subscriptions, or both from the same website location. With Ordergroove’s patented One Checkout™, the shopper’s journey is seamlessly combined, enabling a ”single cart” experience that streamlines and simplifies the purchasing process. For merchants, this seamless cart integration can improve subscription enrollment rates by as much as 40% when compared to separate subscription shopping carts. Additionally, One Checkout eliminates the burden of maintaining separate product catalogs for two different checkout systems and other duplication of effort around reporting, analytics and affiliate program management. This patent represents just one part of Ordergroove’s continuous effort to deliver innovation that improves the shopping experience.
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“To achieve our vision of making consumers’ lives easier with frictionless shopping experiences, we recognized early on that an integrated checkout was critical to the adoption of subscriptions and other recurring revenue experiences,” said Greg Alvo, CEO, Ordergroove. “We are proud to see our work recognized by the US Patent Office, and we expect that One Checkout will become a must-have requirement for any brand or retailer serious about accelerating recurring revenue growth.”
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