PadSquad Kicks Off 2020 with Shop, a First-to-Market Shoppable eCommerce Advertising Experience for Mobile
PadSquad, in partnership with Shoppable, announces the launch of Shop by PadSquad, an exclusive solution with the first universal checkout technology for advertising on the mobile web. Shop by PadSquad offers an end-to-end shopping experience that streamlines the path to purchase while providing brands with valuable insights into consumer buying behaviors.
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Shop by PadSquad provides consumers with a seamless in-ad shopping experience that can showcase multiple products with interactive hotspots that offer product details and pricing. When ready to purchase, consumers click the Buy Now call-to-action and are taken to a branded Checkout page that offers each of the featured products. The consumer selects the products for purchase and in one tap the transaction is complete.
“With the introduction of Shop, we’re able to bring the familiar shopping experience found in social to consumers while they’re reading their favorite mobile content,” states Andrew Augustine, SVP of Revenue for PadSquad. “Shop by PadSquad offers advertisers an opportunity to provide consumers with an improved way to buy the products they crave while gaining full visibility into the path to purchase and the ability to measure the return on ad spend (ROAS).”
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By combining high impact rich media creative with Shoppable’s patented ‘Universal Checkout technology,’ Shop by PadSquad, allows the entire transaction to take place within the branded experience, providing a closed-loop measurement for advertising partners. The robust reporting and metrics from this solution provide advertisers a deeper understanding of full-funnel shopper behaviors by gathering data on engagement rates, CTR, time spent on pages, product views, add to cart, basket size, and SKU level conversions.
We’re making it easier for consumers to shop and quickly complete a purchase once they discover it and make the decision to buy,” says Heather Marie Udo, CEO of Shoppable. “With the new Shop product, we’re able to leverage PadSquad’s expertise in developing engaging creative and pair it with Shoppable’s checkout page to make mobile shopping seamless and remove hurdles to transactions.”
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