Pinpoint Predictive announced a suite of enhancements to their flagship customer personality analysis service, Shopper Personality, inclusive of the app’s launch on the BigCommerce ecosystem. Product enhancements include onboarding and analysis support for the largest of eCommerce stores, as well as automated audience segmentation for the large volume of merchants that have opted-in to Pinpoint’s Thinkalike Targeting for Facebook Beta Program. All of these enhancements are available as of today for BigCommerce and Shopify merchants alike.
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The addition of automated audience segmentation is intended to improve efficiency and activation speed for the 50+ merchants that have already applied for the Thinkalike® Beta Program since Shopper Personality was featured as a Shopify Staff Pick in late January. Beta Program participants are able to improve their Facebook Custom Audience capabilities through Pinpoint’s analysis and composition of discrete personality-defined seed segments, each of which can independently power a Facebook lookalike campaign.
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Shopper Personality is now available to BigCommerce merchants for free, enabling ever-larger merchants with turn-key access to unprecedented insights into the personality traits that define their most valuable customers. Merchants receive access to a series of interactive charts that highlight the most divergent (and therefore actionable) traits, together with research-driven recommendations about the words, colors, and images most likely to drive engagement from their target audiences.
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