The partnership enables easier product content flow between Pimcore and Productsup and across various selling channels for brands and retailers

Productsup, the leading e-commerce data integration company, and Pimcore, the leading open-source platform for data and customer experience management, announced a new partnership. The strategic alliance between the two companies empowers brands and retailers to simplify their product content flow, and in turn, enhance the online shopping experience for consumers. The announcement was made this morning, during the opening ceremony of Pimcore’s annual conference, Pimcore Inspire.

Marketing Technology News: Retail And Banking Leaders Project Optimistic Outlook During Extended Holiday Shopping Season

“Now more than ever, businesses need to expand their customer base to drive sales and meet their revenue goals, which is why selling across a wide range of marketplaces, online stores and social platforms is essential,” said Johannis Hatt, CEO, Productsup. “However, managing products in a variety of channels to ensure content is personalized, up-to-date and consistent is exceptionally difficult. Our partnership with Pimcore removes many of the barriers that prevent companies from delivering a positive brand experience to their customers at every touchpoint.”

Marketing Technology News: Bambuser and Entropia Join Forces to Launch Live Video Shopping in Malaysia

Pimcore combines product information management (PIM), digital asset management (DAM) and master data management (MDM) to enable brands and retailers to easily manage and aggregate product and master data for any selling channel. Productsup offers product content syndication and feed management for brands and retailers, empowering users to optimize and syndicate product content to various channels. The new integration between the two platforms allows businesses to deliver personalized customer experiences on any digital marketing, shopping or business channel to optimize their ecommerce strategy.

“We’re excited to partner with Productsup to enhance our offerings for customers and make selling online more accessible and manageable,” said Dietmar Rietsch, CEO, Pimcore. “This year has proven that a strong ecommerce presence is essential to compete in today’s retail landscape, so joining forces with Productsup is the obvious next step to help our customers advance their online strategy.”

Marketing Technology News: Pattern89 Reveals the 2021 Ad Creative That Will Work Best