PROS Named to Constellation ShortList for Price Optimization

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Offerings for Digital Leaders Reinventing Operations and Transforming Business Models

PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced it was named to the Constellation ShortList for Price Optimization in Q1 2020. The technology vendors and service providers included in this program deliver critical transformation initiative requirements for early adopter and fast follower organizations.

Leveraging artificial intelligence and high-performance calculation power, the PROS pricing platform enables businesses to optimize pricing for the real-time conditions of each unique buying interaction, delivering harmonized prices that are designed to drive overall sales and margin growth.

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“As more and more buyers move their purchases to digital channels, they will increasingly expect to receive real-time pricing and personalized offers from those channels, just as their salespeople provide for them through direct channels today,” said PROS Solution Strategy Director Valerie Howard. “Leveraging artificial intelligence, the PROS Commerce Platform uniquely provides the capabilities to harmonize pricing and offers across channels in context of a buyer’s willingness to pay, purchase history, and the real-time dynamic market conditions.”

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“Customers often face excessive marketing hype during vendor selection. The Constellation ShortList portfolio identifies the top vendors to consider based on technology investment, use cases, strategic vision, customer value, executive leadership and price,” said R “Ray” Wang, chairman and founder at Constellation Research. “Combined with a time bound, accelerated vendor selection engagement, we have guided clients in successful selections and contract negotiations of disruptive technologies. The vendors on this list represent the best of the best.”

Constellation Research advises leaders on leveraging disruptive technologies to achieve business model transformation and streamline business processes. Products and services named to the Constellation ShortList meet the threshold criteria for this category as determined through client inquiries, partner conversations, customer references, vendor selection projects, market share and internal research. The portfolio is updated at least once per year as the analyst team deems necessary based on market conditions.

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