Recipe for E-Commerce Success: Dawn Foods Goes Headless to Bring Rich B2B E-Commerce

commercetools, Contentstack and EPAM Systems Create Fast, Engaging, Innovative Customer Experiences

 commercetools, the next-generation commerce software company, Contentstack, a modern content management system (CMS), and EPAM Systems, Inc., a leading global provider of digital platform engineering and software development services, have taken the bakery industry high tech with a new headless commerce solution for Dawn Foods, a global bakery manufacturer and ingredients supplier. The B2B e-commerce solution gives Dawn Foods’ retail bakery customers a fast and easy way to browse and order from the entire product catalog of donut mixes, gourmet chocolates, ready-to-serve cakes, frozen muffins, brownie mixes, icings, fillings, glazes and more. The 100-year-old company that started as a donut shop, today supplies bakeries worldwide with everything from mixed ingredients to fully-baked products and equipment.

With the new e-commerce solution formally announced on July 1, Dawn Foods’ retail bakery customers can access their extensive product catalog, order with one click without having to enter shipping or billing information and access an online payment portal. Prior to the new solution, all interactions with bakeries happened by telephone or in person. The new solution is built on a microservices-based and responsive platform that works on mobile, tablet and desktop devices.

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“Bakeries have felt the heat – literally – from trying to simplify processes while working long hours in 80+ degree kitchens and focusing on business resiliency during the pandemic,” said Gireesh Sahukar, Senior Director of Digital Technology, Dawn Foods. “We partnered with experts from commercetools, Contentstack and EPAM Systems to help us develop the solution to make our bakery customers’ lives easier and deliver them rich digital experiences that they’ve come to expect in their daily life.”

The solution is built using commercetools’ pioneering headless architecture and suite of APIs, which frees companies from the rigid restraints of traditional commerce platforms so that they can roll out modernized commerce experiences fast. With commercetools, enterprises can easily test new promotions and try out new business processes.

Dawn Foods paired commercetools with Contentstack, a CMS that’s cloud-native, headless and easy-to-use. Content managers at Dawn Foods are able to use it daily for updating existing content, publishing new content, removing out-of-date content and making other site changes on the fly without intervention from the development team. Contentstack is the first headless CMS to enable business and IT to easily collaborate while enabling brands to provide modern, engaging customer experiences and personalized B2B journeys on any digital channel.

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EPAM leveraged its expertise in cloud, headless and digital transformation to integrate all the pieces to bring the innovation solution to life quickly. Starting with experience design, EPAM’s cross-functional consulting team used a human-centered design approach to create a seamless, intuitive user experience that was then developed and made real by EPAM’s engineering team.

“Together, commercetools, Contentstack and EPAM created a top-notch technology experience for our customers that gives them a comprehensive, personalized digital experience that’s easy to navigate and will give valuable time back to their day so they can focus on what they do best: running their business,” added Sahukar.

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