Average Online Growth Tops 50%, with Black Friday Average Order Size over $1,170 and Nearly 50% of Sales Placed via Smartphone
Blueport Commerce, the leading omnichannel platform for big-ticket retail, reported that retailers running websites on the Blueport platform averaged 50% online sales increases compared to last year for the 5-day period from Thanksgiving through Cyber Monday. Growth was particularly strong over the holiday weekend and Cyber Monday.
On Black Friday, average order size on the platform topped $1,170, nearly 7 times larger than an average Black Friday eCommerce purchase – $168 as reported by Adobe.
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Showing the growth of cross-channel shopping, 49.3% of sales on the Blueport platform were made on a mobile device over the 5 days, up from 40.9% in 2018 and besting Adobe’s eCommerce average of 39%.
Upholstery and Motion furniture purchases dominated, making up over 70% of online sales as shoppers looked to omnichannel retailers for high consideration items like sofas and sectionals.
Says Carl Prindle, Blueport Commerce CEO, “Over this important holiday period, Blueport retailers generated strong omnichannel growth by making it easy for shoppers to research and buy when and where they preferred. These retailers are finding success tackling one of the biggest challenges in eCommerce – helping shoppers spend over $1,000 on a highly considered item…and doing it via a mobile phone.”
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