Leading Beauty Omni-Retailer Advances With Microservices Based, API-First, Cloud-Native, Headless (MACH) Architecture As The Foundation Of Its Digital Ecosystem

commercetools, the leader in digital commerce and inventor of headless commerce, announced Sephora, the prestige beauty omni-retailer, has selected commercetools as its next-generation commerce solution. By enlisting commercetools’ technology, Sephora is accelerating its digital architecture growth with state-of-the-art MACH (Microservices Based, API-First, Cloud-Native, Headless)-based technology, continuing to provide modern, seamless digital experiences for its customers.

Sephora, an early leader in e-commerce and digital shopping, is on a mission to give its customers the ability to shop without constraints, anytime, anywhere. As the retailer looks to the future of its business, it is aiming to unify its in-store and online shopping experiences for customers, bolster omnichannel offerings, and increase personalization throughout its digital experiences. With the help of commercetools, Sephora will be able to more flexibly and cost-effectively accelerate new digital experiences and enhanced e-commerce functionalities.

Marketing Technology News: FreeCast App-less Streaming Platform Launching in Winter 2022

“The superior technology and MACH-based architecture commercetools provides are not only incredibly reliable, but they also allow us to scale quickly and efficiently, ensuring our clients are always getting the digital experience they deserve and have come to expect from Sephora.”

“At Sephora, we are constantly focused on delivering best-in-class experiences for our clients, both in our stores as well as online, and are dedicated to meeting their ever-evolving wants and needs,” said Sree Sreedhararaj, Chief Technology Officer of Sephora. “The superior technology and MACH-based architecture commercetools provides are not only incredibly reliable, but they also allow us to scale quickly and efficiently, ensuring our clients are always getting the digital experience they deserve and have come to expect from Sephora.”

Empowering Sephora to move from an older legacy system to a composable architecture, the commercetools MACH-based approach to commerce was a natural fit and progression for the retailer. Selected because of its superior technology and architecture, through a very thorough and intensive evaluation of the solution, Sephora found commercetools to be the most performant, scalable, and reliable offering and was best equipped to meet all of the retailer’s needs. With commercetools, Sephora will now be able to take a more nimble and adaptable approach to its digital experiences, allowing for the continuous development of new frictionless features for its clients.

“Sephora has long been the gold standard for digital customer experiences, continually reinventing how consumers shop online. At commercetools, we are excited to help Sephora continue to drive disruption in the space and deliver the most innovative and engaging opportunities for its customers,” said Dirk Hoerig, Chief Executive Officer, and Co-Founder of commercetools. “We’re honored that Sephora has chosen commercetools as its partner for the next generation of its digital commerce business.”

Marketing Technology News:  MarTech Interview With Brandon Rea, VP of Sales at Vibrant Media