Tapcart elevates to a new level, bringing its Shopify merchants the products and experience to launch mobile revenue into uncharted territory.

Tapcart, a leading mobile commerce platform that enables Shopify-powered brands to launch mobile apps, today announced the launch of its rebrand. The new brand identity reflects Tapcart’s position as brand builders and visionaries, deeply plugged in and in constant evolution, just like the mobile merchant apps it powers.

Since its founding in 2017, Tapcart has undergone significant growth, further fueled by the rapid shift to mobile shopping resulting from the pandemic. As Tapcart continues to break boundaries and maintain a future-first approach, co-founders Eric Netsch and Sina Mobasser wanted Tapcart’s brand to reflect the excitement, energy, and world-class team behind its mobile innovation.

Marketing Technology News: LoginRadius launches M2M Authorization for a Seamless Business Data Access Across Multiple Systems

The rebrand for the mobile commerce platform includes an advanced look, feel, and voice to better represent both how Tapcart sees itself in the mobile space and to mirror the innovation of the brands it supports.

“We are beyond excited to unveil our rebrand and affirm our commitment to bring Shopify stores the tools they need to scale, grow, and win with a mobile sales channel that is completely within their control. It was important that our brand reflect the bottomless creativity of our merchants,” said JJ Workman, Vice President of Growth at Tapcart. “Our team worked tirelessly over the last few months to provide Shopify merchants with an elevated, streamlined, and future-forward experience.”

Tapcart-powered Mobile apps significantly increase independent D2C revenue for Shopify stores, and retain customers at significantly higher rates than mobile websites. Features like one-click checkout, instant page-loading, and direct-to-homescreen push notifications turn casual shoppers into lucrative brand loyalists. Push notifications remain one of the most powerful marketing channels, proving to increase retention rates up to 88% and reduce cart abandonment rates by up to 30%. They also do not increase in cost like alternative reach channels such as Facebook and Instagram advertorials, which have seen a year-over-year price increase of 89%.

Marketing Technology News: MarTech Interview with Wendell Lansford, Co-founder at Wyng