This has resulted in a 21% increase in monthly average users, giving Yapo.cl more opportunities to meet their KPIs, encourage monetization, and drive upsells in the app. Swrve’s real-time mobile marketing and customer experience platform helped Yapo.cl achieve:

• Return on Relevance: Over 8,000 more paid ad spaces sold within 8 months of deploying campaigns in Swrve
• Return on Relevance: 211,000 more monthly average users (MAU) in the app
• Tripled Mobile Engagement: 3x to 4x more opens and clicks from Swrve’s enterprise grade targeting and triggering, resulting in greater real-time precision across campaigns
• A/B Testing: 2x higher in-app engagement as a result of sophisticated, enterprise grade A/B testing revealing different aspects of performance such as opens, clicks, behaviors, and revenue

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“For brands to truly connect, engage, and retain customers, they need to anticipate customer needs and provide relevant interactions and engagement in real time,” said Tom Aitchison, CEO at Swrve. “We partnered with Yapo.cl to optimize those touchpoints that are integral to buying and selling—that means real-time messaging, delivered in perfect time with hyper-relevant content. We look forward to playing an intrinsic role as Yapo.cl grows and develops their app offering.”

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