Vibes Announces Record Sales Momentum with Mobile-Centric Offering
Vibes, the technology leader powering the direct-to-consumer mobile engagement revolution, announced that it has achieved significant sales momentum through the first three quarters of 2020. The company’s strategy to provide mobile-first technology solutions has been particularly relevant for marketers racing to serve millions of consumers who shifted their activity online during the COVID-19 pandemic. In Q3 alone, Vibes grew bookings 100% compared to Q3 2019 and attained a 108% increase in new contractual commitments.
Vibes is well-positioned to provide value to clients that are embracing digital transformation, particularly mobile, to accommodate major consumer purchasing shifts driven by the COVID-19 pandemic. In 2020, Vibes has helped clients such as Home Depot, Ralph Lauren, Dick’s Sporting Goods, Victoria’s Secret, Pandora Jewelry, and Kohl’s put mobile engagement at the center of their interactions with consumers.
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“COVID-19 has accelerated numerous consumer and business trends,” said Vibes Chief Revenue Officer Richard Rivera. “Thankfully, many of the big bets we have made at Vibes–that enterprise brands would increase prioritization of mobile strategies to optimize personal consumer engagement and data–have been validated.”
Earlier this year, Vibes rolled out a new product designed to help retailers facilitate Buy Online Pickup at Curbside (BOPAC) and Buy Online Pickup In-Store (BOPIS) by communicating directly with shoppers via mobile messaging. In addition, Vibes has helped clients expand their loyalty programs through Automatic Loyalty Enrollment that adds a digital loyalty card into consumers’ mobile wallet on Apple or IOS after being invited to join via email, SMS, app, online, or even in-store.
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Vibes’ unique intelligence and personalization tools have helped clients increase their mobile audiences by 28% year-over-year, while overall client opt-outs rates are declining at a 9% rate.
“Through a number of platform differentiators in intelligent engagement, as well as innovative new product rollouts, we’ve been able to steer our customers toward a mobile-centric business strategy and help them prove ROI in an incredibly challenging environment,” said Rivera. “Going forward, our focus is to help clients better navigate consumer journeys through data-driven, highly personalized mobile engagement, and expanding our reach beyond the more than 20 countries we reach today.”
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