Official retailer for the The Scouts partners with Flockr to build trust, engage new visitors and drive mobile growth.

The Scout Store, the official online retailer for The Scouts — the UK’s largest youth movement dedicated to developing skills for life — has achieved a significant uplift in online performance after a pilot deployment of Flockr’s social proof messaging platform. By introducing real-time, authentic purchase and activity notifications across the user journey, The Scout Store realised a +4.1% increase in overall conversion rate, a +6.1% uplift in first-time purchasers, and a +5.7% increase in mobile conversion — all within just 15 days.

Background
The Scout Store offers a wide range of official Scouting uniforms, badges, outdoor gear and accessories. With a mission to support the Scouting community and reinvest profits into the movement, the brand relies on delivering a seamless and trustworthy shopping experience for its members, volunteers and supporters across the UK.

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Flockr helped us boost trust, engagement, and conversions. Setup was fast, support excellent, and results clear — stronger trust and higher sales for The Scout Store.”

— Hollie Lockwood, Ecommerce Manager

Prior to partnering with Flockr, The Scout Store recognised that while existing customers trusted the brand, first-time visitors often needed reassurance before purchasing. The challenge was to build confidence and encourage action — especially among mobile users and newcomers — without disrupting the customer journey.

Solution
Flockr’s social proof solution was deployed as a 15-day A/B test across homepage, category, product, search and basket pages. Visitors were split equally between a segment shown Flockr messages and a control group. The platform displayed tailored, real-time notifications (for example, “Someone just bought this”) at key decision points, designed to enhance trust and urgency without compromising brand voice or user experience.

Integration was fast, required no development effort, and the messages were styled to match The Scout Store’s family-friendly, credible aesthetic.

Results
The pilot yielded impressive and statistically significant outcomes:

A +4.09% increase in overall conversion rate.

A +6.1% uplift in first-time purchasers (new customer segment).

A +5.7% increase in mobile conversion rate.

These metrics highlight the power of subtle social-proof elements to influence buying behaviour, particularly among mobile users and first-time visitors. The team at The Scout Store noted that enrolment of Flockr helped to reinforce the sense of trust and community central to the brand’s identity while driving measurable business growth.

Implications and Next Steps
Given the successful pilot, The Scout Store plans to roll out Flockr’s solution across all core site pages and explore deeper customisation of message triggers (such as membership and badge-purchase signals) to further enhance engagement and conversion. For Flockr, the case demonstrates how their platform can deliver high-impact results for retail brands seeking to convert new visitors and mobile traffic more effectively.

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