Daash Intelligence, the AI-powered competitive intelligence platform that gives beauty brands access to weekly sales insights, announced the formation of its Advisory Board, a group of highly respected beauty founders, innovators and thought leaders who will support the company’s strategic growth. Dawn Francisco, Tina Gu, Scott Kestenbaum, Amy Liu, Melissa Mao and Priscilla Tsai have all joined the group to provide expert guidance on issues such as emerging beauty market trends and ways Daash can enhance its data intelligence to better serve its partners as well as to foster industry relationships and collaboration opportunities for the company.

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

“Beauty and retail are dynamic, rapidly evolving industries where success requires having an intimate understanding of your clients’ businesses and needs,” said Philip Smolin, Co-founder and CEO of Daash Intelligence. “We’re thrilled to be collaborating with—and supported by—such a stellar team of leaders. Their insights are informing our decision-making and helping Daash build new products that meet our clients’ needs, while also fostering strong relationships for us with brands across the industry.”

The formation of the Daash Advisory Board underscores the company’s commitment to creating solutions that help beauty brands compete more effectively. Input from members has already informed the company’s development of price tracking tools as well as advanced ingredient and benefit trend analyses that help brands respond quickly to shifts in consumer demand.

Marketing Technology News: From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread

“Daash is table stakes for brands in the beauty category, where having access to real-time insights at the retailer, brand and product level is a true competitive advantage,” said Dawn Francisco, Daash Advisory Board member and former CRO of Anastasia Beverly Hills. “I’ve experienced the power of Daash’s platform firsthand on the brand side, and I’m excited to now be collaborating with this incredible team as a strategic advisor. In a crowded market, Daash is leveling the playing field for emerging beauty brands and unlocking new layers of insight for established global players.”