Captello, a leading provider of event technology solutions, is thrilled to announce the appointment of Candice Bakke as the new Senior Director of Strategic Global Partnerships. Bakke, a seasoned industry expert with a rich history of strategic growth and partnership management, will be instrumental in driving Captello’s global expansion and partnership strategy.

“Candice’s exemplary track record in technology sales, coupled with her expertise in fostering strategic partnerships, makes her the ideal fit for this pivotal role,” said Ryan Schefke, CEO. “Her experience and passion for driving growth will undoubtedly contribute to Captello’s success and fortify our position in the market. We are excited to welcome her to our team.”

Bakke comes to Captello with an impressive history of transforming sales strategies, driving growth, and leading teams to exceed their targets. She has a proven ability to leverage technology to optimize sales operations, and her knack for building successful, long-lasting partnerships aligns perfectly with Captello’s growth strategy.

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Bakke’s key achievements include securing $5.6 million in bookings with a $10.3 million ARR pipeline, amplifying annual channel revenue by over 200%, and multiple awards recognitions, including winning the President’s Club Award six times and the 2023 Smart Woman in Meetings – Rising Star Award.

At Captello, Bakke will leverage her wealth of experience to build and execute strategies that drive partnerships, sales, profits, and retention. She will focus on shaping data-based strategies for the company, navigating enterprise account intricacies, and creating new pathways for ARR gains. Her capabilities extend to recruiting, developing, and mentoring top talent, and she is known for her ability to build strong internal cultures and business cadences.

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Captello is renowned for its innovative software solutions, including their award winning lead capture app, event engagament and gamification platform, and a unique scavenger hunt builder as well as event management, marketing and sales automation solutions with a free CRM called One Focus.

With Bakke at the helm of Strategic Global Partnerships, Captello is poised to continue defining the future of event technology and universal lead capture solutions.

“The team at Captello is excited and optimistic about the potential that Bakke brings. Her engaging personality, business acumen, and drive make her a perfect addition to the dynamic team at Captello.” – Brad Froese, Director of Marketing