Company is selected among thousands of international organizations for its innovative virtual & hybrid event platform
Cvent, a market-leading meetings, events, and hospitality technology provider, announced that the Cvent Attendee Hub® has been selected as the winner of the “Event Management Innovation” award in the fourth annual MarTech Breakthrough Awards. The awards program is conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales, and advertising technology industry today. The Cvent Attendee Hub, first unveiled in August 2020, empowers users to create more engaging, impactful experiences for their virtual, hybrid, and in-person events.
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With more than 2,850 nominations from 17 countries around the world, the win puts Cvent in distinguished company with other market-leading brands including Nielsen, Adobe, and Mailchimp, among others.
“We are pleased to once again be recognized by MarTech Breakthrough as a leader in the marketing technology space,” said Patrick Smith, Chief Marketing Officer at Cvent. “In this new events landscape, virtual and hybrid events have become critical digital marketing tactics, which is why event technology is a crucial part of an organization’s MarTech stack. We believe organizations need one system of record to manage and capture engagement across all event types – in-person, virtual, and hybrid – to get a deeper understanding of attendee interests, and we’re extremely proud to deliver a platform that helps marketers drive engagement and use this information to take the next best sales and marketing action.”
“Cvent launched the Attendee Hub at a crucial time in the industry. While the meeting, events, and hospitality industries were reeling from the impact of the pandemic, Cvent quickly delivered the solutions their customers needed to keep their business thriving,” said James Johnson, Managing Director at MarTech Breakthrough. “We are extremely proud to name Cvent our 2021 MarTech Breakthrough Award winner in the ‘Event Management Innovation’ category.”
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation and success in a range of marketing, sales, and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more.
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