Distinct, complementary data sources power GetWhys’ mission to deliver actionable, real-world insights for B2B GTM teams

GetWhys, the B2B customer insights platform built to make research an effortless part of your workflow, announced a major expansion of its data strategy. GetWhys now enables users to analyze and layer three distinct data sources—Internet Data, Organization Data, and GetWhys’ proprietary interview data—within a single, unified platform. This launch marks a pivotal evolution in how technology and go-to-market teams can answer complex business questions with unprecedented depth and context.

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A New Era: All. The. Data.

GetWhys’ expanded platform brings together:

• Internet Data: An agentic, deep research product that sifts through the vast, noisy internet to surface relevant, unbiased insights from public sources—cutting through marketing spin and misinformation.
• Organization Data: A secure pipeline for companies to connect and analyze their internal customer intelligence, including sales and success transcripts, win-loss research, product documentation, and more.
• GetWhys Data: A continually growing, proprietary dataset of in-depth interviews with real B2B software users and buyers, conducted by GetWhys’ team of interviewers. This primary research uncovers insights that are rarely shared in public forums or captured in CRM fields.

In addition to accessing all three of these datasets in a single location, GetWhys customers can place unlimited requests for more interviews (“Research Requests”) on the topics of their choice, at no additional cost.

Distinct Layers

“As a product marketer, being able to extract insights from my organization’s data, everything online, and GetWhys’ customer interview database, all in one location, is an absolute dream,” said Casey Samulski, Director of Product Marketing at Mission.

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AI-driven SaaS products typically source their data from some combination of the Internet and internal customer data. GetWhys is the first to layer on a proprietary research dataset of in-depth interviews, which helps GTM teams answer questions like:

• “What feature gaps lead to us losing deals?”—combining loss reasons from Sales, insights from deals missed (captured in GetWhys interviews), and intelligence scattered across the web.
• Product launch messaging—incorporating feature details from internal docs, brand voice from company assets, and the vocabulary of target audiences from long-form interviews.
• Messaging analysis—blending language from best customers (sales calls), target prospects (GetWhys interviews), and broader market sentiment (internet data).

“There are countless AI-driven tools that provide value by analyzing your call transcripts or internal data; many of them also combine it with Internet research. We’re thrilled to be the first to layer on our massive dataset. Combined with the unlimited Research Requests that our customers enjoy, this is an unbeatable value proposition,” said Philippe Boutros, cofounder of GetWhys.

A Unified Solution for Modern Teams

As the landscape of AI and intelligence platforms grows more fragmented, GetWhys stands out by offering a unified solution that avoids tool sprawl.