Mastering B2B marketing may be a formidable challenge, but events serve as a key ingredient in the recipe for success. They form a vital part of the marketing mix, making up 24% of the B2B marketing budget (Forrester Research). However, the world of events is fast-paced and ever-changing, and keeping up with the trends isn’t just a nice-to-have but a must-have for those who aspire to stand out and flourish.

Enter Cvent Accelerate, the ultimate forum for industry trends hosted by Cvent. Cvent Accelerate is a premium rendezvous for marketers, event planners, hospitality professionals, and decision-makers spearheading change within the events industry. Now in its third edition, this annual conference is fast becoming the ultimate hub for industry trailblazers. This year, the conference is set to be hosted in Singapore on 12 July 2024 at the Fairmont Singapore hotel, and in Sydney on 18 July at the Shangri-La Sydney hotel.

This is where the meetings and events ecosystem comes together under one roof to exchange ideas, witness innovation and transform their business. If you aren’t convinced yet, here are five compelling reasons why you shouldn’t miss this premier conference:

Cutting-edge Learning Opportunities

Cvent Accelerate offers sessions led by industry experts exploring the latest trends in marketing and event management. Imagine unlocking the full potential of your event data, understanding the true value of your event programme, and maximising your event’s ROI, all while discovering how to weave AI into your events and execute sustainable strategies. This is more than just information – it’s actionable knowledge.

Key sessions include:

• AI and Events: Demystify AI and discover how it can make your events more impactful than ever.
• Link your Events to Revenue: Tie your events directly to revenue and prove the undeniable value they bring to your marketing strategy.
• Scaling Events with Flat Budgets: Uncover strategies to grow your events with the resources you have.

Success Stories Straight from Industry Experts

At Cvent Accelerate, you’ll get to hear directly from industry experts from organisations who’ve walked the walk. They’ve faced the same challenges, navigated the ups and downs, and have come out the other side with success stories to tell. These aren’t just abstract theories or distant benchmarks, but real-life experiences from professionals who have effectively manoeuvred the landscape of meetings and events. You’ll gain insights not just into the strategies they used, but also into the practical, on-the-ground realities of applying these strategies.

Extensive Networking Opportunities

This conference provides a unique opportunity for networking with other marketers, event planners, and hoteliers, as well as industry experts, event tech advocates, and changemakers. Attendees can forge new connections and reinforce existing ones, fostering collaboration and innovation within the industry.

Immersive Technological Experience

Cvent Accelerate will feature interactive tech demonstrations showcasing technologies that are shaping the event industry. The conference will offer attendees a firsthand experience of how these technologies enhance the attendee experience while streamlining operations. You will get an exclusive behind-the-scenes look at event technology in action through a guided tour. During this tour, you will see how Cvent sets up its tech at the event, learn which solutions are best used for different programming elements, and gain valuable insights into event design and production strategy.

But the exploration doesn’t stop there. Cvent Accelerate also offers a glimpse into the future of event tech. From virtual and augmented reality experiences to AI-powered event solutions, you’ll discover the potential of these emerging technology trends.

Focus on Sustainability, Accessibility, and Inclusivity

With consumers increasingly expecting brands to demonstrate their commitment to social issues, organisations are now putting sustainability, accessibility, and DE&I at the forefront of their brand strategy. As an extension of a brand, meetings and events must follow suit. Cvent Accelerate delivers valuable insights on how to implement sustainable event strategies, emphasising the importance of creating events that prioritise environmental impact, attendee well-being, accessibility, and inclusivity. This approach ensures that all attendees can participate fully and comfortably, while also minimising negative effects on the environment.

In essence, Cvent Accelerate is more than just a conference; it is an educational experience, a networking event, a tech showcase, and a sustainability forum all rolled into one. With industry leaders in attendance, this event offers an unmissable opportunity to shape the future of the events industry.

So if you happen to be in either Singapore or Sydney, make sure you attend this premier conference to experience an exhilarating journey to the forefront of the events industry!

Register for Cvent Accelerate Singapore

Register for Cvent Accelerate Sydney