Heap Announces New Features to Swiftly Reveal Valuable Product Insights

Users can quickly make informed decisions and boost revenue growth

Heap, the leading digital insights provider, today introduced new features that guide users to actionable insights with out-of-the-box dashboards. These insights identify friction points across the customer journey.

Heap breaks down data silos across acquisition, activation, and engagement with a single click. New features allow teams to accelerate growth loops and optimize product enhancements. These make it even easier for companies to deliver intuitive digital experiences to their customers.

“These innovations are a game-changer for unlocking a product’s hidden potential,” said Rachel Obstler, CPO at Heap. “We are investing in our user experience by providing automated insight. This drives down time to value and helps users arrive at ‘aha moments’ within minutes. By simplifying data analysis, we enable businesses to act faster, enhance user engagement, and increase conversions. This empowers customers to thrive in the digital landscape.”

Marketing Technology News: MarTech Interview with Christian Ferri, Co-Founder and CEO of Web3 Pro

As companies are choosing if they want to migrate to GA4, Heap’s new features provide a seamless alternative. With these new features, even non-technical users can quickly access meaningful analysis without building complex queries via:

• Overview Page
  • Enables users with a one-click dive into actionable insights across key growth levers of the customer journey via pre-built dashboards.
• Acquisition Analytics
  • Users gain immediate access to crucial user metrics, enabling them to act faster and stay ahead of the competition. Businesses can then understand where users come from and how each acquisition channel is performing across a variety of metrics.
• Engagement Chart
  • Users are able to understand bounce rates and page views. This provides immediate action items for improving user engagement and conversions by identifying high-performing campaigns and increasing ROI.
• Rage Clicks
  • Automatically capture and surface rage clicks so customers can find, watch, analyze, and fix frustrating user experiences.

Marketing Technology News: How to Quantify Advertising’s Impact on Revenue