ITA Group, a global leader in corporate engagement solutions, has announced its acquisition of HTK Limited, a leading cloud-based software-as-a-service (SaaS) provider. Together, the companies can offer a custom-crafted customer loyalty and engagement solution for every client.

With offices in Ipswich, England, HTK empowers brands with innovative data insights, machine learning and the agility needed to meet today’s changing customer demands and evolving loyalty landscape. The HTK Horizon cloud technology is a highly configurable multi-tenant SaaS platform with numerous capabilities that enable businesses to increase customer value through two-way engagement, insight-driven promotions and personalized loyalty. The platform includes:

• Customer loyalty management and retention capability
• Real-time promotions management and self-service segmentation tools
• Automated and orchestrated multi-channel customer messaging within the loyalty platform
• Machine learning and AI-driven data insights that power personalization

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The HTK Horizon platform was recently recognized for its customer loyalty and engagement technology as part of Forrester’s “The Loyalty Technology Solutions Landscape,” Q4 2022. The technology is now embedded in ITA Group’s customer solutions, empowering brands with innovative data insights, machine learning and loyalty marketing solutions.

“The HTK acquisition represents an important step forward in enhancing our capability to create unique, data-driven loyalty and engagement solutions,” said Chris Jones, Senior Vice President – Customer Solutions, at ITA Group. “Our customer solutions forge a strong emotional connection between brands and their customers through data and technology, strengthening our ability to deliver even more synergy between strategy and execution.”

ITA Group (along with subsidiaries Hartmann Studios, CMB, NKD and now HTK) partners with global brands to craft unique business strategies and experiences that create connections, motivate audiences and drive purposeful change. With the addition of HTK to the ITA Group family of companies, brands with audiences anywhere in the world can use this technology within weeks to start creating deeper customer relationships, resulting in increased customer lifetime value.

According to HTK CEO and Founder Marlon Bowser, “The agility that a cloud platform like Horizon brings in terms of speed to market, ability to innovate and value for money is compelling.”

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