Amir Rasekh, Managing Director at Nectar360, said: “Nectar360’s ambition is to be a world-class leader in the retail media industry, which is why we’re launching Nectar360 Pollen – the most advanced platform of its kind in the UK.

“Retail media’s exciting pace of growth is outstripping traditional advertising, but with this rapid development comes growing pains. While retail media has transformed how brands engage customers, it can be complicated and difficult to navigate. Taking on feedback from our clients and the market, we’ve created Nectar360 Pollen to help solve for this. It will allow brands and agencies to easily navigate the potential of retail media, create omnichannel experiences, and deliver enhanced measurement.”

Charlotte Murphy, Head of Digital Retail Media, Unilever UK, said: “Being part of the early test group for Nectar360 Pollen has been incredibly valuable. What sets this platform apart is how genuinely user-first it is. It seamlessly brings together all Nectar360’s media capabilities in one place and gives marketers the tools they’ve been asking for: simplicity, speed and smarter decision-making. It’s a real step change for how we plan and activate retail media.”

Harriet Perry, Chief Media & Partnerships Officer at OMG UK, said: “Nectar360 Pollen is redefining what’s possible in retail media, enabling us to unlock powerful insights, understand shopper behaviour across the entire customer journey, plan, book and measure campaigns in a unified, easy-to-use omnichannel platform. It will pioneer a new approach in media planning and measurement, allowing us to meaningfully move the needle for our clients.”

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Nectar360 has continued its growth trajectory over the first 12 months of Next Level Sainsbury’s, Sainsbury’s three-year business plan; growing the Nectar partner coalition, scaling its digital retail media offering and launching insights capabilities. The launch of Nectar360 Pollen will take all of this to another level.

Nectar360 is a loyalty, insights and retail media business. It transforms how brands understand and reach their customers through insight driven retail media, serving over 900 clients across the Sainsbury’s and Argos supplier base. It also operates the Nectar coalition – the UK’s largest coalition loyalty programme and the proud home of loyalty for brands including Sainsbury’s, Argos, British Airways, Esso and American Express®. With over 23 million Nectar members, Nectar360 has an unmatched understanding of consumers, giving brands a clear picture of who their customers are and what they buy.